Domino's, Xevo Team Up to Deliver In-Car Ordering to New Vehicles
Domino's Pizza is teaming up with Xevo Inc, a provider of in-vehicle commerce and services for automakers, to launch the latest AnyWare pizza ordering platform pre-loaded in cars starting this year. The new in-vehicle Domino's app is powered by Xevo Market, an automotive commerce platform for connected cars.
"At Domino's, we want pizza ordering to be simple and always within reach, no matter where a customer happens to be," said Chris Roeser, director of digital experience at Domino's. "This new AnyWare platform will make ordering pizza easy, whether you're in the car waiting for the kids to finish soccer practice or you're on your way home from work."
Customers will be able order their Domino's favorites with just a few taps on their vehicle's touchscreen. Once the customer is logged in, they can save time by ordering their Easy Order or most recent order, and then track it with Domino's Tracker, so they know when it's out of the oven. Customers can locate their local store and call in an order from the in-car interface as well. The Domino's ordering feature will be automatically loaded on millions of cars with the Xevo platform starting in late 2019.
Xevo Market makes it possible for Domino's to reach people directly in their cars, streamlining mobile ordering to help busy consumers save time.