Domino's Spreads the Love: Celebrates $1 Billion in Online Sales with Free Online Offer this Valentine's Day
Domino's Online Ordering was also a big player in last Sunday's football game, taking in more than 160,000 orders on Domino's biggest day of the year. Just before kickoff customers were logging on at a rate of more than 1,000 orders per minute.
To celebrate the billion-dollar achievement, Domino's will be rewarding customers who order online February 14 by offering a FREE order of Chocolate Lava Crunch Cakes to anyone who enters the promotional code "HUG" at checkout.
"We are thrilled with how our innovative online ordering system has been doing since day one, and we owe that success to our customers," says Russell Weiner, chief marketing officer. "It's clear after $1 billion in sales online that consumers are taking full advantage of the convenience and efficiency of our online ordering process, and we want to thank them for that."
To receive one FREE 2-piece order of Chocolate Lava Crunch Cakes with an online purchase at Dominos.com customers must enter coupon code "HUG" into the coupon code field. This offer is valid with an online purchase, for delivery, at participating stores while supplies last.
Customers taking advantage of the offer will also be able to experience a new feature of the Domino's online Pizza Tracker, which now offers much more than just the ability to follow the status of their pizza order. Through a recent partnership with Games That Give, customers can play online games such as Brick Breaking, Mini Golf and many more -- with charitable proceeds from Domino's going to the United Way.
"Valentine's Day should be a day full of warm and fuzzy feelings," says Weiner. "We see it as a great time to say thanks to our many fans of Domino's Online Ordering."