Grubhub, an online and mobile food-ordering and delivery marketplace, expanded its partnership with Dine Brands, the parent company of Applebee's Neighborhood Grill + Bar and IHOP restaurants. Nearly triple the number of Applebee's and IHOP locations will be available on the Grubhub marketplace, and the collaboration will also build a deep integration to maximize incremental growth.Grubhub's marketplace will extend coverage to more than 3,000 locations between Applebee's and IHOP brands.
Grubhub and Dine Brands will be working towards a direct-to-POS integration for menu syncing and order submission across Applebee's and IHOP. Restaurants will receive orders directly to their existing in-house POS, creating a more efficient process in receiving and fulfilling orders. Additionally, Grubhub worked closely with Dine Brands to address the needs and requirements of its franchisees in the U.S. to give guests the best possible experience.
"Delivery is an important part of our strategy to provide Applebee's and IHOP guests with even more convenience to enjoy our great food wherever they are. We're thrilled to both expand our presence on Grubhub's growing marketplace, and also streamline operations with our direct-to-POS integration," stated Steve Joyce, CEO at Dine Brands. "This approach and our valued relationship with Grubhub allowed us to build a win-win partnership that benefits our brands, guests, and franchisees."
Through the Dine Brands partnership, franchisees who work with Grubhub as their preferred delivery marketplace will have access to additional marketing benefits, as well as advanced analytics capabilities made possible given the close nature of the partnership.