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10/13/2021

Deutsche Hospitality, Porsche Design Group to Launch 15 Hotels Worldwide

London, Singapore, Dubai and Shanghai have been singled out as the first locations for these hotels.
Michal Christine Escobar
Senior Editor (Hotels)
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With the Steigenberger Porsche Design Hotels brand, Deutsche Hospitality and the Porsche Design Group are presenting an innovative hotel concept in the luxury lifestyle segment. The Steigenberger Porsche Design Hotels combine design, technology and lifestyle at the highest level. The result is a unique brand experience, created from the design philosophy and the values ​​of the exclusive lifestyle brand Porsche Design, combined with the excellence and experience of Steigenberger's more than 90-year tradition as a representative hotelier.

Investors are extremely interested in the Steigenberger Porsche Design Hotels. In a first step, up to 15 hotels are planned in global metropolises such as London, Singapore, Dubai and Shanghai.

Design and quality as the top priority

"With Steigenberger Porsche Design Hotels we are creating a brand that combines the design philosophy and the values ​​of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger Hotel", says Marcus Bernhardt, CEO Steigenberger Hotels AG / Deutsche Hospitality. "Our common goal is to create a new hotel product for a global target group that is looking for uniqueness and has the highest quality standards."

“Steigenberger Porsche Design Hotels will have an unusual room and light concept: innovative rooms and suites that capture the spirit of the environment in their unique design and interior. Travelers looking for extraordinary experiences will find Steigenberger Porsche Design Hotels in some of the most breathtaking places in the world, ”says Dr. Jan Becker, CEO Porsche Design Group.

The hotels with at least 150 rooms, suites and penthouses have an exceptional restaurant and bar concept and, in addition to exclusive meet & greet cubes, offer a wellness and gym area with at least 1,000 square meters.

With its existing brands, Deutsche Hospitality is represented in the luxury, upscale, midscale and economy segments. “By 2027, we have set ourselves the goal of growing significantly worldwide. With Steigenberger Porsche Design Hotels we are taking an important strategic step in the luxury lifestyle segment in order to address a new, attractive target group in the long term and to meet the increased needs for individuality, exclusivity, design and a distinctive hotel experience, ”explains Bernhardt.

The development of Steigenberger Porsche Design Hotels enables Porsche Design to transfer its brand philosophy to the field of exterior and interior design and thus to make the design competence in unique hotel projects accessible to a large public. Jan Becker: "The experience factor of a brand is becoming more and more important for customers - in hotels we convey the brand experience in a unique way, which enables additional differentiation in the market."