The time for revenue managers to maximize rate has come, and they can use technology and trends adopted by hotels and travelers throughout the pandemic to provide better information and act on it faster than was previously possible.
For a long time, hotels have been educated on the benefits of personalized offers. Algorithms can not only can personalize offers but can also pricing.
To successfully reach travelers this season, brands must recognize and respect consumer data, diversify how they interact with consumers and personalize each experience.
