Brightloom is forging strategic partnerships and scaling the CGP platform to help restaurants acquire, engage and retain their customers more efficiently and effectively.
IHG uses Demand360, Agency360, and RevenueStrategy360 across its portfolio to help both corporate colleagues and hoteliers gain market insights to drive demand and revenue.
Insights are specific to the minute and to the ounce, making it possible to determine where losses and waste occur and if the losses are related to inventory management processes and equipment or human error.
Research found that 59 percent of hoteliers have already implemented a first-party data strategy, and 62 percent say it’s “very important” to digital marketing.
The new integration delivers streamlined operations, standardization of data collection, and improved efficiency with RFP sourcing and response processes.