There are three specific criteria hotel tech executives should use before making any investments this year to ensure both guests, upper management and the IT team are happy.
In less than a year, Sonesta replaced a legacy 15-year-old loyalty system, streamlined loyalty operations and provided guests with a seamless and transparent experience across various touchpoints.
By offering unique, tech-driven and personalized loyalty programs, hoteliers can increase RevPAR and occupancy, tap into ancillary revenue streams and stand out from the crowd.
