At the MURTEC Executive Summit, leaders from Taco Bell, Vine Hospitality,and Magicgate explored the challenges of building versus renting restaurant tech — and why the choice matters more than ever.
As mobile apps become central to travel experiences, traditional web metrics fall short. Here’s how travel and hospitality brands can elevate user engagement, personalize experiences, and drive lasting value through tailored app analytics.
Dine Brands' CIO Justin Skelton explained the impact of the in-house tech project at MURTEC Executive Summit. For its efforts, Dine Brands received the MURTEC Breakthrough Awards in the Enterprise category.
The business analytics platform empowers company leaders to make data-driven decisions that drive revenue growth, optimize financial performance, enhance guest satisfaction, and boost employee engagement.
The model is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10%, while maintaining efficient workflows with existing hotel staff.