Cote Family Destinations Partners With ProfitSword to Maximize Business Intelligence Visibility

ProfitSword, hospitality's premier developer of business intelligence and data integration software, has announced its partnership with Cote Family Destinations via the implementation of ProfitSage and ProfitPace. A family-owned resort and summer camp management company with multiple locations throughout Minnesota and Arizona, Cote Family Destinations is now able to provide employees across its organization with instant access to valuable business performance analytics in real-time. This ensures that both company leadership and staff have the visibility needed to create informed business strategies leading to greater operational efficiency, revenue management and the ability to further expand organizational growth.   

As a company with a more than 100-year old reputation in providing exemplary and memorable experiences to guests at each of its locations, Cote Family Destinations has continued to grow as an organization with plans to further expand to other geographic locations. However, company leadership recognized that the key to achieving this goal while continuing to efficiently manage existing properties lay with the need to adopt a modern business intelligence platform that could provide total and instant performance visibility in order to make intelligence-based decisions that reflect the current business environment. With ProfitSage's ability to seamlessly integrate with the disparate performance data-generating systems at each of the company's properties, Cote Family Destinations can now sidestep cumbersome and time-consuming processes related to the creation of spreadsheets and complex formulas when attempting to forecast and determine upcoming business needs. Instead, employees from across the organization can access a single database via a web-based dashboard that automatically compiles all performance-related data in real-time for instant, always accurate insight. Valuable metrics that company personnel can effortlessly obtain include room segment data, food and beverage analytics and up-to-date statistics on the latest labor and expense needs.

"One of the real strengths of ProfitSword and central to our decision to partner with them is the complete business performance transparency that their platform provides, not just for upper-level executives but for employees throughout our company," said Mark Hoffman, Chief Financial Officer at Cote Family Destinations. "Their innovative and customizable solutions provide all staff with the ability to instantly receive only the analytics that are relevant to their needs, turning what previously would have taken days to compile and sort data into a matter of hours or minutes. From individual departments and properties to the company as a whole, this enhanced level of visibility significantly minimizes confusion and also provides much needed time for employees to focus on analyzing potential what-if scenarios, ensuring that any business strategy implemented achieves maximum success and the potential to expand our business even further." 

Using ProfitSage's advanced reporting abilities, Cote Family Destinations staff are not only able to fully customize the specific data metrics that appear within their dashboards but are also able to schedule the delivery of up-to-date reports on a routine and preset basis. These can be accessed via email as well as personal mobile devices, ensuring the ability to always remain informed over real-time business performance at all times.

In addition to ProfitSage, Cote Family Destinations has also opted to begin the company-wide adoption of ProfItPace to likewise ensure full visibility and instant access to real-time sales data. ProfitPace will significantly allow company personnel to monitor sales team efforts to determine if individual team members are performing adequately and to ensure that Cote Family Destinations is on track to meet upcoming sales goals.

"Every business requires the ability to access their latest performance analytics in order to be able to understand where their organization is headed and therefore, what strategies make the most sense to implement to achieve the goals of enhanced efficiency and revenue," said Paul Bennie, Director of Business Development at ProfitSword. "Cote Family Destinations fully recognized the crucial importance of achieving this ability and we are proud to provide them with the latest in business intelligence technology to ensure that their operations continue to become more streamlined and capable of enhanced growth for many years to come."