Cosi: Digital Boards to Support Evolving Menu

After an extensive six month competitive testing process, Cosi, Inc. has selected Wand Corporation to be the exclusive vendor for all Digital Menu Board technology. Cosi plans to install the Wand Digital Menu Board system in all new and remodeled corporate restaurants and will encourage its franchisees to follow suit.
"We see digital menu boards as a natural progression in the development of the Cosi brand," says James Hyatt, chief executive officer of Cosi. "The flexibility and efficiency of digital menu board technology will allow us to further enhance the guest experience."
Cosi continually upgrades its menu to meet changing customer expectations and has engaged Wand Corporation to help meet those quickly changing demands. The Wand Digital Menu Board solution provides flexibility, efficiency, and quick and easy to use content management. Wand’s exclusive digital analytics stimulates strategic business growth, and enhances sophisticated menu board advertising development for the Cosi brand. Wand Digital Menu Boards also offer easy customization to each individual Cosi restaurant.   
In regards to the recent decision, Hyatt says that "because of Wand's impressive creative content solutions, prompt turnaround times, many years of industry experience, and the caliber of their clients, I feel we've forged a true partnership with Wand." Wand has been developing restaurant technology solutions for multiple nationally recognized brands for 25 years. Wand's Digital Restaurant solution includes indoor/outdoor digital menu boards (DMB), point of purchase (POP) boards, and order confirmation displays (OCDs). In addition, Wand offers a content management system, digital analytics, and POS/DMB integrations for most major brands of POS systems.

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