Choice Privileges Launches New Weekly Sweepstakes to Improve Guest Loyalty

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Choice Privileges Launches New Weekly Sweepstakes to Improve Guest Loyalty

10/22/2020

In celebration of Choice Hotels International, Inc.'s strategic agreement that gives members of the company's award-winning loyalty program access to stay at more than 50 AMResorts®-branded properties, Choice Privileges® is launching a sweepstakes in which 11 lucky winners will receive an all-inclusive AMResorts® vacation.

Beginning today, one winner will be randomly selected each week to receive a four-night stay for two guests at one of AMResorts®' well-known brands, including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Now®, or Sunscape® Resorts & Spas. Each winner will also receive a $1,000 prepaid card to use at their discretion on the trip. Additionally, one grand prize winner will be selected to receive a four-night stay for four guests at a Dreams® Resort & Spa property and a $2,000 prepaid gift card.

Guests can register for the sweepstakes at VacationInParadiseSweeps.com. Registrants can earn additional entries by completing various actions such as booking a stay at ChoiceHotels.com, signing up for Choice Privileges, downloading the Choice Hotels mobile app, and completing a personality quiz to help match them to the perfect AMResorts® branded location for their next vacation and more. To gain additional daily entries, as well as view the latest offers and promotions, registrants can visit ChoiceHotels.com/deals.

"We're so excited for Choice Hotels guests to experience these luxury all-inclusive AMResorts® brands that we're giving away an all-inclusive vacation for the next 10 weeks," said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. "These world-class resorts, which are located in top vacation destinations, offer our more than 46 million Choice Privileges members the opportunity to take the trip of a lifetime while earning unmatched rewards."

Choice Privileges is also currently offering 50,000 bonus points to members who spend $500 or more — in addition to the program's standard 10 points per dollar rewards rate — when they book a stay at a qualifying AMResorts® -branded property through Choice Hotels' website, mobile app or call centers, until Nov. 30, 2020, for trips taking place prior to Dec. 22, 2021.

Choice Privileges, named a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards and U.S. News & World Report, announced series of enhancements in May to help provide its members with additional flexibility amid the COVID-19 pandemic. Updates include reducing the number of nights required to earn elite status; pausing the forfeiture of loyalty points until Dec. 31, 2020; and initiating upgrades, extensions and bonuses for current elite members.

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