Choice Privileges Launches New Weekly Sweepstakes to Improve Guest Loyalty

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Choice Privileges Launches New Weekly Sweepstakes to Improve Guest Loyalty


In celebration of Choice Hotels International, Inc.'s strategic agreement that gives members of the company's award-winning loyalty program access to stay at more than 50 AMResorts®-branded properties, Choice Privileges® is launching a sweepstakes in which 11 lucky winners will receive an all-inclusive AMResorts® vacation.

Beginning today, one winner will be randomly selected each week to receive a four-night stay for two guests at one of AMResorts®' well-known brands, including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Now®, or Sunscape® Resorts & Spas. Each winner will also receive a $1,000 prepaid card to use at their discretion on the trip. Additionally, one grand prize winner will be selected to receive a four-night stay for four guests at a Dreams® Resort & Spa property and a $2,000 prepaid gift card.

Guests can register for the sweepstakes at Registrants can earn additional entries by completing various actions such as booking a stay at, signing up for Choice Privileges, downloading the Choice Hotels mobile app, and completing a personality quiz to help match them to the perfect AMResorts® branded location for their next vacation and more. To gain additional daily entries, as well as view the latest offers and promotions, registrants can visit

"We're so excited for Choice Hotels guests to experience these luxury all-inclusive AMResorts® brands that we're giving away an all-inclusive vacation for the next 10 weeks," said Jamie Russo, vice president, loyalty programs and customer engagement, Choice Hotels. "These world-class resorts, which are located in top vacation destinations, offer our more than 46 million Choice Privileges members the opportunity to take the trip of a lifetime while earning unmatched rewards."

Choice Privileges is also currently offering 50,000 bonus points to members who spend $500 or more — in addition to the program's standard 10 points per dollar rewards rate — when they book a stay at a qualifying AMResorts® -branded property through Choice Hotels' website, mobile app or call centers, until Nov. 30, 2020, for trips taking place prior to Dec. 22, 2021.

Choice Privileges, named a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards and U.S. News & World Report, announced series of enhancements in May to help provide its members with additional flexibility amid the COVID-19 pandemic. Updates include reducing the number of nights required to earn elite status; pausing the forfeiture of loyalty points until Dec. 31, 2020; and initiating upgrades, extensions and bonuses for current elite members.

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