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Choice Hotels International Adds SONIFI Solutions to Qualified Vendor Program

Choice Hotels International announced that it has selected SONIFI Solutions as a Qualified Vendor for providing Choice Hotels franchised properties with in-room entertainment, including interactive TV solutions, free-to-guest and over-the-top streaming via STAYCAST. Choice Hotels franchises approximately 6,500 hotels representing more than 500,000 rooms worldwide across 11 brands, including Ascend Hotel Collection, Cambria, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.
"At Choice Hotels, we always seek out operational efficiencies to help bring value and performance to our hotel owners, operators and guests," says Rick Summa, vice president of procurement services for Choice Hotels. "The breadth and flexibility of SONIFI's technology solutions make it a great fit for our diverse portfolio of hotel brands. We are pleased to add them as a new qualified vendor for Choice Hotels."
SONIFI, a longtime pioneer in the hospitality market, offers Free-to-Guest solutions, interactive television solutions, streaming, and Internet services.
Choice Hotels has stringent requirements for its preferred vendors based on quality, reliability, performance and value. Through its Qualified Vendor Program, Choice franchisees have the option to take advantage of a negotiated brand discount from SONIFI's standard licensing fees, simplifying the purchasing process at the hotel level.
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