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Choice Hotels Begins Overseas Deployment of Proprietary Web-based PMS

Choice Hotels International, Inc. has begun the overseas deployment of its proprietary Web-based hotel property management system, choiceADVANTAGE. The first phase of this multi-year initiative is deployment to franchised hotels in Australia. The company anticipates rolling out the solution to its franchised hotels in the United Kingdom by mid-year 2011 and to hotels in France and Germany in by the end of 2011.
The choiceADVANTAGE solution provides Choice Hotels brand franchisees with advanced hotel management functionality, including efficient guest servicing, sophisticated revenue management, complete groups functionality, remote access and full integration with Choice's programs.
"Our international franchisees are eager to implement choiceADVANTAGE as it will provide them full integration with our central reservation system via a common Web-based platform," says Mark Pearce, senior vice president, international division, Choice Hotels International. "Deploying choiceADVANTAGE will significantly enhance our overall value proposition to our current and prospective franchisees by strengthening our reservations delivery capabilities."
choiceADVANTAGE is currently deployed to nearly 4,000 Choice Hotels franchised properties in the United States, Canada and Mexico. The company anticipates full deployment of the solution to its entire domestic hotel portfolio of nearly 5,000 hotels by 2012.  
"We have put extensive resources into adapting choiceADVANTAGE for use by our global hotels," says Todd Davis, chief technology officer, Choice Hotels International. "We are very excited to begin the overseas deployment of choiceADVANTAGE and look forward to its introduction in additional markets in the coming months and years."
As an above property, Web-based solution, choiceADVANTAGE requires a minimal initial investment for hotel owners. Consequently, there is no need to purchase and maintain costly infrastructure and hardware associated with traditional property management systems. This lower total cost of ownership is tremendously appealing to prospective Choice Hotels franchisees that also benefit from being able to access the system from any computer with Internet access.    
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