Chipotle’s partnership with Sparkfly has enabled key marketing program growth and innovation. Sparkfly’s foundational technology has supported Chipotle in creating a best of breed partner ecosystem and launching digital initiatives including the Chipotle Rewards Loyalty Program, In-Restaurant Technology Intelligence and Frictionless Online Ordering.
Chipotle’s recent success, including modernizing the digital customer experience, has resulted in total sales rising nearly 10% from the first quarter of 2018 to the first quarter of 2019 and digital sales growing by 100.7% from the prior year. Additionally, 15.7% of first quarter sales were made up by digital sales. This has been made possible, in part, by Sparkfly.
Chipotle partnered with Sparkfly in 2017 to implement a promotions management platform that streamlined the flow of data between systems, empowered marketing and significantly reduced existing hands-on support required from their IT and POS (Point-of-Sale) support teams.
“Just as we are committed to using high-quality, real ingredients in our restaurants; we knew using top-tier technology providers was critical to the success of our digital experience,” said Curt Garner, Chief Technology Officer of Chipotle. “Sparkfly allows us to dynamically interface with both in-store and above-store technology and provides all of the capabilities we need to meet our long-term goals.”
With Sparkfly’s foundational technology, Chipotle has been able to build a best of breed partner ecosystem and launch the following digital initiatives:
Chipotle Rewards Loyalty Program
With digital wallet capabilities provided by Sparkfly, Chipotle can collect transactional data, apply loyalty rewards and process personalized discounts received through any form of media or distribution channel; all through single-scan technology at the POS.
Chipotle Mobile App Campaigns
With Sparkfly’s technology, Chipotle can make all offers available directly to customers in their Chipotle Mobile Wallet, which can be used seamlessly in-store, online and via in-app ordering.
In-Restaurant Technology Intelligence
Sparkfly’s POS middleware powers Chipotle’s single-scan technology and enables the real-time communication of all transactional data to other marketing and analytics technologies.
Valuable Offer Strategy
Sparkfly powers digital promotions that market exciting menu innovations and leverage new media channels and partners.
Frictionless Online Ordering
With Sparkfly’s offer-to-online ordering technology, Chipotle customers can redeem an online offer with a single click, reducing cart abandonment. Beyond that, Sparkfly streamlines Chipotle’s promotion capabilities by enabling a single platform that manages all offers being redeemed through the online ordering platform or at the in-store POS.