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10/17/2022

CEC Entertainment's New Executives

Mario Centola is Executive Vice President & COO of International Operations and Chuck E. Cheese Worldwide Franchise Development. Adrienne Gonzalez joins as Director of International Marketing.
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Chuck  E Cheese logo with mouse face

Chuck E. Cheese Entertainment  LLC,  announces the appointment of Mario Centola as Executive Vice President & Chief Operating Officer of International Operations and Chuck E. Cheese Worldwide Franchise Development.

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a man wearing a suit and tie smiling at the camera
Mario Centola

In his new role, Mario joins the senior leadership team and will be responsible for directing the company's growth internationally. He brings extensive experience in the entertainment, theme park and international development space. Prior to joining CEC Entertainment, Mario served as the Senior Vice President of In-Park Services at Six Flags Entertainment, where he oversaw capital planning, engineering, maintenance, and commercial activities, inclusive of sales and corporate partnerships. He also led international development, overseeing the Six Flags Qiddiya Theme Park Project in Riyadh, Saudi Arabia. Centola has a strong financial background and held serval positions including Chief Accounting Officer and Head of Financial Planning and Strategy in his 21-year tenure at Six Flags Entertainment.

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a woman smiling for the camera

Additionally, Adrienne Gonzalez has joined the CEC Entertainment team as the Director of International Marketing. In this role, Gonzalez is responsible for leading international marketing efforts for the Chuck E. Cheese brand. She is passionate about marketing innovation and has extensive international experience in a range of industries including CPG, B2B, QSR, F&B, and Sports. Gonzalez brings to this position 20 years of marketing experience working with global franchise brands including SUBWAY, Blaze Pizza, and SPARTAN Race, where she was responsible for executing global brand strategy, communications, local store, and product marketing initiatives.

"We are thrilled to welcome Mario and Adrienne to the CEC Entertainment team," said David McKillips, President, and Chief Executive Officer of CEC Entertainment. "We are confident that Mario's experience in entertainment and business development, combined with Adrienne's demonstrated results for international marketing innovation will help Chuck E. Cheese continue its momentum of international expansion and achieve our commitment to reach 100 global locations by 2023."

CEC Entertainment operates 86 Chuck E. Cheese locations across 18 countries and territories worldwide including six recently opened store locations in Suriname, Honduras, El Salvador, Mexico, and Chile.  The brand has also signed new development agreements in the Dominican Republic and Qatar. Chuck E. Cheese continues driving innovation within its international locations adding more physical play activities including rock climbing walls and trampolines.  The Company has plans to open another 10-20 locations next year and is building its pipeline for future growth in territories across the Middle East, Asia, and South America.