Carnival Cruise Ship Completes Retail Transformation


Carnival Splendor has completed a major transformation of the onboard retail experience with refurbished stores and global brands, in conjunction with Harding, a global cruise retail specialist, reports.

The newly upgraded Carnival cruise ship which is kicking off her new deployment down under on December 10 has launched a new retail experience on board. Harding worked in collaboration with Carnival Cruise Line to ‘create an immersive experiential retail experience that renders the stand-out space forever more than just a place to house products,’ the article says.

The latest in digital technology is expected to bring its retail environment to a truly living experience. The transformation is said to be the result of guest surveys and focus groups to better understand what Australian cruisers are looking for in their on-board shopping experience. Click here for the full article including photos of the retail stores.


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