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Canada's Second Cup Names Preferred POS Vendor

Canada's largest specialty cafe franchisor and second largest retailer of specialty coffee, The Second Cup Ltd ("Second Cup"), has selected Micros as its exclusive and preferred restaurant technology provider. Nearly 170 locations are installed with the Micros e7 restaurant point-of-sale (POS) system and restaurant enterprise system. The roll-out will continue with an additional 130 locations over the next few months.
What began as a shopping mall kiosk has expanded to a franchise with more than 350 cafes featuring a full product line of 25 premium coffees, specialty beverages, complementary foods, and merchandise items. To help manage the orders of thousands of daily guests, Second Cup required an intuitive restaurant POS system that was affordable for the cafes, easy to install to minimize the disruption to business flow, yet customizable to reflect Second Cup's specific requirements.
True value can be found in Micros e7's seamless interface to the business intelligence system's enterprise maintenance services. This enterprise management solution allows Second Cup to easily facilitate control throughout the enterprise and implement changes in menu items, prices, taxes, and other POS configurations. These changes are often not anticipated and require a quick turnaround time, but implementing them is an extremely time consuming task; this results in costly mistakes that are an inconvenient to the guest, result in lost revenue, or both. streamlines this business process.
"MICROS e7 with enterprise management and reporting is the ideal solution for our franchise network," says Robert Masson, chief financial officer, Second Cup. "We value the lower total cost of ownership e7 affords us and appreciate the benefits of the flexibility of MICROS's solution in allowing us room to expand our cafe technology solution as our operations grow."
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