California Lodging Industry Association Teams Up with OpenKey
California Lodging Industry Association (CLIA) announced the appointment of OpenKey as Exclusive Mobile Key Provider for the association, whose mission is to promote, protect and advance the interest of lodging owners and their management teams statewide, and to provide a network of resources to support member efficiency, profitability and professionalism.
On the OpenKey partnership CLIA President David Bowman remarked, “The California Lodging Industry Association has a long history of serving California hotel owners and the hotel industry through establishing strategic partnerships that promote improved operational outcomes for our members. Partnering with OpenKey is an example of doing that by recognizing the beneficial potential that digital key offers to hoteliers and guests alike.”
Since its inception in 1946, CLIA has served as a major voice for the independent lodging industry when group action has been needed, especially important when lobbying industry views before government agencies. In addition, the association is continually aware of the need to provide programs and services required by members to more effectively and profitably operate their businesses. CLIA has become and continues to be increasingly visible and aggressive as a coordinator of industry efforts with a focal point being to develop business strategies to keep the industry economically sound.
In 2014, OpenKey set out to perfect mobile hospitality. Its keyless entry technology has been elevating the guest experience while reducing hotel staff workload. In addition to empowering guests with a tap of a button on their smartphones, it also reduces waste, eliminating the need for plastic key cards.