Buxton Debuts New Consumer Intelligence Technology Suite
Consumer intelligence firm Buxton is launching a new suite of analytics technology designed for businesses in the retail, restaurant and other sectors.
The new product suite is housed within Buxton's proprietary analytics platform, SCOUT, and includes the following tools:
- Mobilytics – uses GPS data and proprietary processes to identify and report on the types of consumers visiting an area, where they come from, and visit volumes for selected time periods
- Match – An on-demand tool that allows owners to assess a prospective restaurant brand's fit with the local market using newly enhanced, proprietary retail matching methodology
- Automated Site Score Models – On-demand location scoring models that are available for 24 healthcare service lines and facility types.