Buffalo Wild Wings to Enhance Guest Experience via Sports & Trivia Games

Buffalo Wild Wings, the national sports grill and bar known for its New York-style chicken wings, has announced a multi-year partnership with NTN Buzztime, Inc.  Buffalo Wild Wings will utilize Buzztime’s out-of-home interactive technology to enhance its guest experience in its 750 restaurants in 45 U.S. states.

 

“Buffalo Wild Wings is all about providing our Guests a fun and social experience, and we pride ourselves on being their home away from home any night of the week,” says Kathy Benning, executive vice president of global marketing and brand development for Buffalo Wild Wings. “Partnering with NTN Buzztime successfully integrates entertainment into our dining experience through the use of sports and trivia games.”

 

“The agreement with Buffalo Wild Wings allows us to bring additional entertainment and marketing value to their Guests and business partners,” said NTN Buzztime CEO, Michael J. Bush.  “Buzztime delivers unique entertainment designed to retain customers and drive new traffic to restaurants – which is critically important in this tough economic environment.  In fact, research has shown that Buzztime players spend more money and stay longer than the average customer.”

 

“Buzztime creates a social community within the restaurant. It’s fun to see how a tough trivia question can get friends, family, and even strangers talking,” added Brandon Jones, Midwest Regional Manager for the Mike Jones Franchise Group which just opened its 23rd Buffalo Wild Wings in December.  “Buzztime provides excellent entertainment and generates a more competitive environment during our slow periods.”