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Bojangles' Deploys Digital Signage to Enhance Guest Experience

Bojangles’, Inc., a Southeastern regional restaurant chain, is deploying a high-definition NCR Vitalcast™ digital signage solution as a new unit standard at its company-owned locations. Bojangles’ will leverage the digital signage solution to bring its popular food and beverages to life with visually compelling animations and messaging similar to the brand’s iconic advertising. The NCR Vitalcast digital signage is currently installed in approximately 25 Bojangles’ restaurants with additional restaurants anticipated to install in 2017.

The easy-to-use digital signage solution will provide Bojangles’ restaurants the opportunity to showcase a wider variety of food and beverages with high resolution product shots and video to enhance the overall guest experience. The digital signage solution will also make it easier and cost effective to update information in real-time, feature new and limited time products, and display nutritional information.

“Enhancing the guest experience is a pillar of our corporate strategy, and as we will soon unveil our new restaurant concept, innovative technology like this is an important part of that strategy,” said Randy Poindexter, senior vice president of marketing for Bojangles’.

Vitalcast features provide greater flexibility to promote specific menu items during different day parts, localize content and add regional menu item variances. In addition to providing the Vitalcast software, NCR is supporting the installation with content management services.
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