Black Angus Steakhouse adds Buzztime Bar Games to its New Concept

The BullsEye Bar @ Black Angus Steakhouse, a new sports bar within existing Black Angus Steakhouses, is adding entertainment technology from NTN Buzztime, Inc.. NTN provides a social entertainment and integrated marketing platform for bars and restaurants. Buzztime offers sports, cards and trivia games as well as themed-promotions and contests.
 

The BullsEye Bar concept offers offers food, drinks and sports in a casual environment. Buzztime's bar trivia will entertain Guests while providing the BullsEye Bar locations with a vehicle to communicate promotional offers, new menu items, and potentially increase revenue. On average, according to an Arbitron® study, Buzztime players stay 30 minutes longer and spend $5 more per visit than other customers.
 

“Black Angus intends to take advantage of Buzztime’s innovative entertainment and targeted technology in our new BullsEye Bars to enhance our Guests’ overall experience,” says Merry Taylor, president and CEO, Black Angus. “We believe Buzztime will provide our Guests with an engaging gaming experience, and Buzztime’s customizable communications platform will allow us to keep Guests updated with all Black Angus and BullsEye Bar news."
 

The first BullsEye Bar opened in September 2009 in Black Angus’s Burbank, California location. Since then the concept has grown to 26 BullsEye Bars with plans to open 3 additional locations in Sunnyvale and Montclair, California, and Albuquerque, New Mexico by September 2011.