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09/02/2021

Bizzabo Partners with Brightcove to Provide Virtual Event Streaming for Event Professionals Worldwide

Strategic partnership enables Bizzabo customers to leverage secure, scalable and reliable video for virtual and hybrid events.
Michal Christine Escobar
Senior Editor (Hotels)
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Bizzabo, an event success platform, announced its partnership with Brightcove, the global leader in video for business. This partnership provides event professionals with an end-to-end solution for designing, managing, executing and measuring the success of virtual and hybrid events of any scale.

Bizzabo customers can now integrate Brightcove’s broadcast-grade streaming technology into any event, whether the event is entirely virtual or a combination of virtual and in-person.

Ninety-seven percent of marketers expect to experience more hybrid events in the future. As event professionals continue to navigate this period of rapid change, they rely on flexible platforms and technologies like Bizzabo and Brightcove to future-proof their event strategies, and deliver measurable business outcomes.

“Flexibility is key for our customers and partners. Many organizations are continuing to plan with contingencies, and they depend on Bizzabo to support every type of event,” said Chad Blaise, Bizzabo’s VP, Customers & Partners. “Brightcove is an ideal partner because their platform is built to scale with the customers’ needs, even when those needs change during the planning process.”

Both Bizzabo and Brightcove have longstanding reputations for excellence in the event and video space respectively, delivering world-class experiences to large global customer bases.

“We are excited to partner with Bizzabo to ensure our customers have the flexibility, scalability, and reliability for their virtual and hybrid events,” said Lynn D. Tinney, Vice President Global Partners at Brightcove. “Virtual and hybrid events are here to stay and this new partnership will enable organizations around the world to bring their events to life with video.”

In February 2021, Bizzabo launched the Bizzabo Partner Program, making it even easier for customers to integrate complementary tools, technology, and services seamlessly into their events.

Bizzabo also offers tight integrations with the most popular business apps in the CRM, marketing automation, and web analytics categories. Enabling customers to integrate the Bizzabo event success platform with tools like Hubspot, Marketo, Salesforce, Microsoft Dynamics CRM, Slack, and many more ensures the entire organization using the Bizzabo platform benefits from event data. Additionally, one of Brightcove's key strengths is in the CRM and Marketing Automation integration space, which makes its new partnership with Bizzabo a perfect fit for both companies. 

Bizzabo is hosting a conversation with Brightcove and Adobe on Sept. 21st to discuss how unlocking the power of the open platform in the modern era of events can help marketers surface insights from event programs and demonstrate return on event investment. Register for this free event: https://hubs.ly/H0W2HkK0