Best Western® Hotels & Resorts announced that Jay Hubbs has been appointed Vice President of Advertising, Marketing, Innovation and Analytics. In the newly created role, Hubbs will leverage his extensive experience to lead the brand’s digital advertising, media buying and co-op marketing efforts.
“I am pleased to welcome Jay Hubbs to our powerhouse sales and marketing team,” said Best Western Hotels & Resorts Senior Vice President and Chief Marketing Officer Dorothy Dowling. “In the wake of the COVID-19 pandemic, the sales and marketing landscape is evolving at an incredible pace in the hospitality industry, making this a critical time to amplify our efforts in the digital arena. I believe Jay’s experience will complement the existing team at Best Western Hotels & Resorts, and he will play an important role in propelling us forward as we focus on our recovery in the months and years ahead.”
Hubbs brings an immense wealth of category experience to his new role with Best Western Hotels & Resorts. He was most recently with Remington Hotels where he led the company’s digital marketing efforts and headed up all revenue responsibilities for the company's independent hotels. Prior to his time at Remington, Hubbs was a Senior Director with Expedia Partner Services, and a Vice President of Sales at ReviewPro. During the early part of his career, Hubbs worked for Starwood, overseeing revenue management strategy for the company’s key New York City hotels, as well as held various revenue management and operational roles for management companies at hotels across the country.
“I am excited to be joining the Best Western Hotels & Resorts team at such a critical time for the industry and the brand,” said Hubbs. “Dorothy has cultivated one of the most innovative and successful sales and marketing teams in the hotel industry, and it is truly an honor to partner with this group of talented individuals. I am eager to hit he ground running, working collaboratively with the team to drive the brand toward even greater success in the future.”
Hubbs joins Best Western Hotels & Resorts at an exciting time for the company as it celebrates its 75th anniversary, a significant milestone in the brand’s rich history. To learn more about Best Western Hotels & Resorts, visit www.bestwestern.com.