Best Western Hotels & Resorts Adds BBH as an Endorsed HSIA Supplier


Broadband Hospitality (BBH), a provider of unified technology solutions for hotels, senior living facilities, student housing and MDUs, announces that it has been selected by Best Western Hotels & Resorts as an Endorsed HSIA (High Speed Internet Access) Supplier. Under the agreement, BBH will collaborate with Best Western Hotels & Resorts in an effort to significantly upgrade and improve the Wi-Fi experience for hotel guests nationwide in all Best Western-branded hotels. This includes creating and implementing new guest Internet standards and bandwidth requirements at Best Western Hotels & Resorts properties as well as the introduction of a tiered program with Complimentary and Premium Wi-Fi options for guests. With BBH as an endorsed supplier, Best Western Hotels & Resorts properties will now also have access to the full range of BBH total unified technology solutions designed to help owners "bundle and save" while providing an optimal guest experience. The partnership was effective September 30, 2019 and was announced at the 2019 Best Western Hotels & Resorts Annual Convention, held October 3-4 in National Harbor, Maryland.

"In today's marketplace, fast and reliable Wi-Fi is a necessary hotel amenity, making it a critical part of a traveler's hotel experience," says Kevin Velez, Senior Director of Technology Management for Best Western Hotels & Resorts. "As customer expectations continue to expand and evolve, we make it a priority to partner with industry leaders like BBH, who play an important role in helping us meet and exceed those guest expectations. The scalability and flexibility offered by BBH enables us to deliver simple, smart and cost-effective technology solutions to our hotels, giving them the tools they need to upgrade the guest experience."

Through the BBH partnership, Best Western Hotels & Resorts will introduce tiered Wi-Fi service offerings with a premium upgrade option for guests. While this new premium service will be offered as a complimentary benefit to Best Western Rewards® Elite status members, all guests will have the option to purchase the premium Wi-Fi access, where available. The additional revenue generated via these guest purchases will help hotel owners offset the costs associated with upgrading their Internet network to a higher standard.

Broadband Hospitality has partnered with major hotel brands to help create and implement appropriate guest Internet brand standards that are designed to give properties a competitive advantage as part of a total unified technology solution. The BBH team works with customers to ensure that high performance Internet delivery is seamless, secure and scalable in order to evolve with changing hotel guest demands. In addition to its Wi-Fi expertise, BBH's full range of bundled technology solutions includes mobile apps, fiber circuits, phone systems, DIRECTV, CCTV, digital signage, low voltage cabling and Audio/Video solutions. The BBH team also assumes a project management role, managing every upgrade and installation and providing oversight, assurance, and 24/7 technical support each step of the way for its hotel, senior living, student housing and MDU customers.

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