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Best Western to Deliver New Interactive Voice Response System

Best Western International has selected Interactions Corp. to provide a highly advanced, conversational voice portal for members of its Best Western Rewards loyalty program. The voice portal, which leverages Interactions' HumanTouch platform, will help Best Western Rewards members experience a seamless customer care process, enabling them to quickly obtain account information, redeem awards and get details about program benefits. Best Western is the first hospitality company to announce a relationship with Interactions for this advanced customer care solution.  
"We are delighted to be working with Interactions to provide what we believe will be the hospitality industry's finest self-service voice experience," says Dorothy Dowling, senior vice president of marketing and sales for Best Western. "The HumanTouch solution bypasses the frustration normally associated with interactive voice response systems by providing a self-service option that is just as easy as talking directly with an agent."
In an industry where customer service is inextricably linked with loyalty and continued patronage, Interactions' patented technology is expected to bolster Best Western Rewards' already strong customer service track record.
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