Ben & Jerry's Scoop Shops Select MICROS e7 Point-of-Sale

Ben & Jerry's Scoop Shops have selected the MICROS e7 Point-of-Sale solution and the latest generation of enterprise business intelligence software for all its corporate and franchised stores. The deployment to all its U.S. and Canadian locations will occur over the next 18 months.

MICROS e7 was selected out of an initial field of 14 POS vendors. After successfully completing numerous in-store pilots, MICROS e7 was selected mainly because of its core functionality and its simplified support and installation process. All systems will be pre-programmed with employees, prices, and local menu items prior to shipping for installation.

Ben & Jerry's, an extremely eco-conscious company, was also particularly impressed with the sustainability and low carbon footprint of the MICROS WS5 terminal. MICROS WS5 is disk-less and operates without a fan, requiring less than half of the energy of a typical PC-based device.

"We wanted to achieve complete buy-in on our new system from the franchise community. Therefore, we assembled a panel of 10 franchisees from across the country to lead the evaluation and decision process," says Stu Boyd, senior manager - franchise business systems for Ben & Jerry's. "The panel overwhelmingly supported MICROS, selecting the MICROS e7 running on the MICROS Workstation 5 as our next generation POS system."
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