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Ben & Jerry's Mixes Innovation and Multimedia

Ben & Jerry’s - has selected Task Retail Technology (TASK) and its xchangemedia™ multi-platform and digital design technology for its national multimedia project and digital signage rollout.

The project is being implemented to assist in increasing sales across Ben & Jerry’s national store network. It will give Ben & Jerry’s the option to automate and tailor menu boards to specific store locations and customer preferences, as well as grow awareness for Ben & Jerry’s broadening product portfolio of chillers, shakes, smoothies, sundaes and dessert offerings.

Ben & Jerry stores have fluctuating foot traffic numbers throughout the day and as a result the brand is looking to find the right balance between promoting its high margin super premium ice-cream products and its more niche offerings at different times of the day.

In addition to day part rotations the xchangemedia platform can also customise menus based on each store’s physical layout, however as the design and digital display was built out of head office, brand and messaging remains consistent.

Ben & Jerry’s will have the ability to update promotions, menu items and product placement across every store nationally in a matter of minutes.
The decision to partner with TASK was a collaborative process including business leaders, marketing and product teams, operations and IT. Ongoing innovation, features updates and reliable support services from TASK has also ensured the partnership is built on trust.
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