Beekeeper Establishes Hospitality Division; Andrada Paraschiv Named Head of Hospitality

To meet the increasing demand for connecting non-desk hotel employees with corporate offices and each other, Beekeeper has established a Hospitality Division. Andrada Paraschiv has been selected to lead the group as Head of Hospitality. The former AccorHotels and FRHI Hotels & Resorts executive will use her internal communications expertise to ensure that the Beekeeper platform has the optimal feature set to serve and benefit the hospitality industry.

Beekeeper digitizes the non-desk workforce by connecting operational systems and communication channels within one secure, intuitive platform. Beekeeper connects colleagues across locations and departments in real time via mobile or desktop devices, and includes an intelligent analytics dashboard to help companies improve internal communication and streamline business processes. Secure, automated, and relevant information is readily distributed, searchable, and measurable in one central hub for an efficient digitized workflow.

Paraschiv became familiar with Beekeeper when deploying the solution at FRHI in 2013. As the company was transitioning and bringing Fairmont, Raffles and Swissôtel under the FRHI umbrella, she said Beekeeper was extremely helpful in connecting the company’s 45,000 employees globally and making them all feel part of one family. The platform enabled FRHI to win two international awards: The Internal Communication Award at the Employee Engagement Awards & Conference in NY (June 2015) and the Ragan’s Employee Engagement Award (March 2016).

At AccorHotels, Paraschiv served as executive director, luxury internal communications and engagement. She was responsible for strategy and implementation of internal communication for FRHI colleagues before and after the acquisition to drive change and employee engagement. She was also charged with establishing the engagement strategy for the brand’s newly created Luxury Division (includes 500 hotels globally under Raffles, Fairmont, Sofitel, Pullman and Swissôtel flags), and focused on educating and connecting colleagues on both FRHI and AccorHotels sides following acquisition. Prior to the acquisition, Paraschiv worked as executive director, communications & strategy at FRHI. As part of the company’s human resources leadership team, she set-up internal communications to support the ONE FRHI vision. Paraschiv also served as FRHI director, business strategy, working closely with C-suite executives to write annual enterprise strategic and operating plans and more.

Paraschiv also served as a consultant with McKinsey & Co. She holds an MBA from the Wharton School and an MA in International Studies from the Lauder Institute at University of Pennsylvania.