Baskin-Robbins Taps Par to Drive Efficiencies, New Capabilities for Franchisees

Baskin-Robbins has selected ParTech as its exclusive provider of point-of-sale (POS) systems to the company’s United States stand-alone franchise network. PAR’s Boundless Hospitality vision delivers software, hardware and service solutions to the restaurant, hotel, spa and retail industries. PAR’s unified POS solutions will simplify Baskin-Robbins’ new product roll-outs, improve its ability to control and update menus, and enable digital marketing.

 

“PAR’s technology solution will give Baskin-Robbins and our franchisees the necessary tools and flexibility to better deliver exceptional experience to our guests,” says Daniel Sheehan, chief information officer for Dunkin’ Brands, the parent company of Baskin-Robbins. “With its ease of use, efficiency and consistency, the PAR system delivers top-notch performance and provides capabilities that will help streamline a variety of day-to-day operational tasks for our franchisees.”

 

The PAR systems selected for Baskin-Robbins’ franchise stores feature PAR EverServ PixelPoint POS software and a choice of PAR EverServ 2000 or PAR EverServ 6000 POS hardware. EverServ PixelPoint software is designed to enhance restaurant performance through capabilities ranging from menu-screen customization to perpetual inventory management and detailed reporting. The EverServ 2000’s sleek compact design is ideal for environments where space is a premium. The EverServ 6000 is a high performance, rugged and energy efficient POS terminal that is designed to achieve a low total cost of ownership.

 

PAR is also providing Baskin-Robbins franchisees comprehensive service and support through the company’s PAR EverServ Services offering. PAR will provide integrated product delivery services designed to provide a single point of contact to facilitate hardware, software and service delivery. After implementation, PAR will provide franchisees onsite service and help desk assistance across the Baskin-Robbins USA stand-alone store locations. Also included in the PAR support package are professional services, hosting services and maintenance.