Barilla Restaurants Launches Delivery with Delivery-Only Kitchens

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Barilla Restaurants Launches Delivery with Delivery-Only Kitchens

11/01/2019

Casa Barilla – Pasta Kitchen, the restaurants division of pasta producer Barilla®, producer of pasta, has announced a partnership with REEF KITCHENS, a division of REEF Technology, that will bring pasta restaurants concepts to Miami area residents for the first time via REEF’s delivery-only kitchens.

Casa Barilla, Barilla’s casual restaurant concept with restaurants in New York City and California, is expanding its geographic footprint with delivery in Miami. This restaurant concept is aligned with Barilla’s mission to bring the world joyful, wholesome and honest food, inspired by the Italian lifestyle. The menu is designed to highlight classic, modern and innovative pasta recipes, as well as antipasti, salads and a dessert. Each dish is developed by Barilla’s chefs to provide great quality pasta and balanced portions.

With the tremendous growth of on-demand food delivery, REEF Technology created last-block, delivery-only REEF KITCHENS as a key component of their hubs. Restaurants partner with REEF KITCHENS to open and quickly expand their businesses while also providing more cuisine options and faster delivery at a lower cost to customers. State-of-the-art kitchens are housed onsite, each one able to accommodate up to five restaurant concepts. Restaurants can run operations directly or contract with REEF to staff and prepare delivery-only menu items.

In addition, leveraging the expertise from Casa Barilla, another delivery-concept using Barilla products will also be available: Collezione by Barilla, a new, upscale food concept with a menu that includes a selection of premium pastas, side dishes and desserts that will elevate pasta from every day to gourmet.

“REEF Technology’s capabilities and efficient process, as well as vision on the future of food, are exactly what we are looking for to bring these delivery concepts to life, ensuring customers receive an exceptional meal,” said Talita Ramos Erickson, CEO Barilla Restaurants, Barilla Group. “Our goal is to learn from this partnership so that we can leverage those insights to adapt our restaurant concepts, menus and delivery approach to better serve our guests, as well as to learn how to best support Barilla’s food service customers.”

Casa Barilla and Collezione by Barilla are available via Uber Eats, DoorDash and Grubhub starting October 31 and via Postmates on November 6.