When Milk Bar bakery opened its Los Angeles location, founder Christina Tosi wanted to incorporate a non-digital sign that would serve as an interactive menu for classes and events. After some research, they decided that an old-school Split Flap Display from Oat Foundry.
“From the start, we knew that the Milk Bar Classroom would serve as a multi-functional space that would allow us to host a range of events, so it was essential that we find a sign that would not only bring a unique and personalized element to the space, but would also be easy for the staff to manage and change on a daily basis,” said Milk Bar Director of Creative, Ursula Viglietta. “Since a digital display isn’t on-brand for us, the Split Flap display was the perfect option, giving us the flexibility to bring something new to the menu every day, without coordinating appointments to get new things printed.”
The Milk Bar design team worked directly with Oat Foundry to create a three row by 32 column Split Flap display to serve as the ad hoc menu in their Milk Bar Classroom. Since the display is fully customizable, Milk Bar asked Oat Foundry to incorporate their brand’s pink color into select flaps.
With the space constantly changing from a classroom to an experiential kitchen and even an event space, it was essential that the staff be able to easily process and manage any changes that needed to be made to the display. Using any device on site, the Milk Bar team can easily plug in a message or a new menu to the web app and instantly send it to the display or schedule it to occur at a certain time.