Au Bon Pain to Deploy In-Store Music and Messaging System

Au Bon Pain, a recognized leader in the fast casual restaurant category, will deploy Trusonic's in-store music and messaging solution to all of its owned and operated locations in the United States and to participating franchisees.

To enhance its in-store experience, Au Bon Pain will draw on Trusonic's extensive catalogue of specialized playlists, which includes selections designed specifically for the restaurant category. Trusonic's energy-efficient media player will enable Au Bon Pain to control, customize, and audit messaging across multiple store zones as well as on-hold programming.

"The ability to self install the Trusonic system as a replacement of our existing provider was critical and their pilot program proved it was easy enough that any of our store associates could make the switch in about 5 minutes," says Brian Egan, director of operations support for Au Bon Pain. "We're also very pleased to be able to leverage Trusonic's extensive library of category specific playlists, which saves us deployment time."
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