With the dramatic growth of the tourism and leisure industry over the years, hotels and restaurants are looking into new ways to make their name known in a crowded market. One of the best methods to achieve this is to have a solid online presence, and that is where SEO comes in.
A properly managed SEO campaign will not only help the company’s website to reach the top of search engine rankings but will also help to attract better and more accurate leads.
SEO refers to a set of processes aimed at optimizing a website to reach higher ranks in relevant searches. To put it simply, it means improving a company’s website to appear among the top Google’s search results when users enter specific keywords in the search bar.
The hospitality industry is so saturated, that when someone searches for a hotel or restaurant, literally thousands of results appear. It is for this reason that SEO is so important. It gives businesses a fighting chance over competitors.
SEO is also much cheaper than other marketing methods, such as traditional print or online advertising, and is often a lot more effective. This means that the business will have more money to spend on other things.
Good results can be achieved by simply following the proven SEO practices. Backlinko has put together a blog post that lists 200 rankings factors which will guide you through the most important steps of creating a perfect SEO strategy for your business.
Meanwhile, let’s take a look at a few of the most common factors you need to take into account when optimizing your site for search engines.
- Unique page titles and descriptions - Every page should have unique titles and description that tells users what the page is about, what sort of information it contains, and why should they visit the site.
- Keyword targeting - Before you start writing the content for your site, you should think about how you would expect potential guests to reach you online. Think about what words and phrases they could use in the search bar to locate you, and then make sure that these appear on your site.
- Page load speed - The speed of your site plays a big role in your ranks, especially if people keep giving up on waiting for a page to load and going elsewhere. Both restaurant and hotel sites tend to be quite media-rich, so you should consider compressing images to make pages load faster.
- Links - Google puts a lot of attention to how many links from other sites will point to yours. Therefore, if people get to your site by following links from other places, you will have a much higher chance to rank highly in Google’s search results. There are many ways to build such links, but an excellent way to start is to do something newsworthy to get in the press.
These are just a few of the tips and tricks that you can use to help improve the SEO of your hotel or restaurant’s website. For 72 Stats To Understand SEO in 2018 take a look at the infographic from SEO Tribunal.