Zaxby's Uses Gift Card Data to Boost Sales

In 2015, when Zaxby's Franchising LLC was notified by its credit card processor that it would no longer process gift cards, the company decided to partner with Paytronix. In this case study, Zaxby's details how Paytronix' reporting system has helped the company and its franchisees gain valuable insights into their gift card sales including sales by store and redemption activities. Since coming onboard with Paytronix, Zaxby's increased gift card sales by 18 percent compared to the previous year. Sponsored.