News Briefs

World of Hyatt, Hyatt’s award-winning loyalty program, is teaming up with Peloton (NASDAQ: PTON) to become the first global hospitality loyalty program with plans to reward its loyalty members for doing more of what they love – earning World of Hyatt points when they use Peloton equipment at Hyatt properties in countries where Peloton currently operates. In the future, that will mean more opportunities to earn World of Hyatt points to apply towards future bookings, upgrades and experiences just by investing in their own wellbeing when they travel. The collaboration is set to outfit 800+ Hyatt properties with Peloton equipment and provide access to Peloton classes on guestroom TVs at nearly 400 properties for guest and member enjoyment this year. World of Hyatt will provide more information to members on how they can earn under this collaboration.

Hyatt booking data shows travelers are placing a higher emphasis on health and wellbeing amenities when planning their vacations, a trend Hyatt is well-positioned to accommodate by teaming up with Peloton. The new collaboration focuses on encouraging Hyatt guests and Peloton Members to be at their best when traveling – whether through a ride to their favorite music tracks in the hotel’s fitness center or a wind-down stretch from the comfort of their guest room at participating hotels.

“Hyatt takes pride in setting a new standard of wellbeing for travel with new collaborations, products and experiences across our global portfolio that invite guests to lean into the transformative power of travel,” said TJ Abrams, Vice President of Wellbeing, Hyatt. “Dedicated to caring for our guests and members so they can be their best, Hyatt is coming together with Peloton as the first hospitality brand with plans to reward its members for workouts at participating hotels everywhere Peloton operates.”

Peloton Bikes will be deployed at each Hyatt hotel in markets where Peloton already operates – including the U.S., Canada, U.K., Germany, Austria and Australia. Select Hyatt luxury and lifestyle hotels in U.S. markets will also offer the Peloton Row. In the future, the collaboration may bring the Peloton experience to Hyatt hotels in other markets.

“We’re thrilled to be collaborating with Hyatt to give new and existing World of Hyatt members and guests the ability to prioritize their wellbeing during their travels,” said Greg Hybl, Senior Vice President and General Manager of Peloton for Business. “With Hyatt, we are enabling new audiences to experience Peloton’s cutting-edge technology and world-class content for themselves, and giving existing Peloton Members more of what they love while on the go. Being able to maintain a wellness routine while traveling is difficult for everyone. Our goal is to continue to find innovative ways to instill a little motivation so everyone can take some time for themselves, even if they are far from home."

Beyond access to equipment in-hotel or resort gyms, the Hyatt and Peloton collaboration will offer game-changing wellbeing benefits to guests, Peloton Members, World of Hyatt members, customers and colleagues.

• Rewards for Your Wellbeing: Stay tuned for when Hyatt and Peloton will kick off the integration to give World of Hyatt members the ability to earn points for qualifying Peloton Bike or Peloton Row workouts completed at a participating Hyatt hotel. World of Hyatt members can also receive an extended 60-day free App trial (new Peloton Members only), and special offers on Peloton equipment and private World of Hyatt member events.
• Without Leaving the Guest Room: Under the planned integration, guests at nearly 400 participating hotels will be able to enjoy a curated set of non-equipment-based Peloton classes, from stretch routines to bodyweight workouts, on in-room TVs.
• More Work, More Play: Participating Hyatt hotels will have access to a unique set of non-equipment-based Peloton classes that will be available to corporate meeting and conference attendees, enabling them to re-energize while they work.
• Care for Colleagues: As Hyatt continues to evolve and grow its holistic wellbeing offerings, the benefits will extend to many Hyatt colleagues in qualifying countries who will receive Peloton App One offers and Peloton hardware discounts.

To further expand access to Peloton's award-winning classes for mind and body, Peloton for Business provides customizable wellbeing offers for commercial needs. For Hyatt, the full-service Peloton B2B fitness and wellness offering includes a range of equipment and content-based solutions, delivering on Peloton's commitment to continue to empower anyone, anywhere.

Hyatt continues to be a leader in innovative wellbeing offerings crafted with meaning, intent and expertise to meet guests, members, customers and colleagues wherever they are in their wellbeing journey. The Peloton collaboration joins Hyatt’s expansive roster of global wellbeing programming that helps guests “Be More Here” or be more present while on the road, including Hyatt’s Wellbeing Collective, a collection of properties across Hyatt’s portfolio of brands that provide industry-leading wellbeing offerings and immersive experiences to fit the unique needs of guests and customers for meetings and events.

PopID and Steak n Shake announced today that all Steak n Shake locations in the United States now accept PopID Check In (to review favorite orders and loyalty points) and PopPay for checkout. With more than 300 locations, Steak n Shake is the first national restaurant brand in the United States to adopt biometric check-in and checkout nationwide. PopID’s biometric check-in feature makes kiosk ordering faster, easier, and more personalized.

The implementation of PopID in every Steak n Shake location was accomplished rapidly and at low cost through a partnership between PopID and ACRELEC, a leading supplier of kiosk-ordering hardware and drive-through products. Cameras were shipped to every restaurant for attachment to the existing ACRELEC kiosks. “As explained in our recent publication, ACRELEC believes that our integrated biometric solution provides various benefits to restaurant operators related to throughput, ticket size, and loyalty engagement,” says Bruno Lo-Re, President of ACRELEC America.

“We are thrilled about our partnership with PopID and to be on the edge of biometric technology for the benefit of our customers. Our guests now have the option to use biometrics for a faster and more seamless experience,” says Sardar Biglari, Chairman of Biglari Holdings, the parent company of Steak n Shake.

Now that biometrics are enabled for all ordering and payment inside Steak n Shake restaurants, PopID and Steak n Shake will begin implementing biometric check-in and checkout at the restaurant’s drive-through units. “Similar to the kiosks, biometric check in can increase loyalty participation and revenue at the drive thru while also reducing payment processing costs,” says John Miller, CEO of PopID and Chairman of Cali Group. “Additionally, biometric payment at the order confirmation screen enables staff members to work on tasks other than taking payments by card and phone at the order pick-up window.”

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

NCR Voyix, a leading global provider of digital commerce solutions, and Olo, a leading restaurant technology provider, are expanding their long-standing partnership with the integration of Olo solutions onto the NCR Voyix Commerce Platform.

This collaboration further integrates two open platforms, both with deep expertise serving complex, enterprise restaurants with sophisticated operations, into a unified cloud-based architecture that enhances the guest experience for restaurant brands of all sizes.

• 85% say integrations with other systems is driving POS purchasing decisions, according to HT's 2024 POS Software Trends Survey 

The partnership integrates Olo’s Order, Pay and Engage solutions, which will be instrumental in supporting the restaurant industry’s increasing adoption of digital solutions, simplifying ordering and payments for guests and employees at scale, as part of the NCR Voyix Commerce Platform. Together, the two companies support restaurants embracing digital innovation that better enables them to deliver holistic, exceptional guest experiences through technology and data collection.

“The restaurant industry is transforming from disjointed physical and digital guest experiences to unified, consistent guest experiences across all channels that seamlessly blend together,” said Benny Tadele, EVP & president of NCR Voyix, Restaurants. “Brands that are leveraging the NCR Voyix Commerce Platform are accelerating their transformations and operating at the speed of the consumer, unlocking even greater value in personalization and data consolidation.”

Olo’s ecosystem of 300-plus integrated technology providers proves that collaboration is the best way to help accelerate the restaurant industry’s digital transformation.

“This new chapter of our partnership creates a unified, digital approach to POS transactions and takes restaurants one step closer to making every guest feel like a regular,” said Noah Glass, founder & CEO of Olo. “Today, only 16% of restaurant transactions are digital. This deeper integration with Pay and Engage will arm restaurants with higher volumes of data to cater to evolving guest expectations and drive more personalized experiences.”

Olo Order integrations with the NCR Voyix Commerce Platform are live now. Integration with Olo’s Pay and Engage solutions will be live later this year.

Intouch Insight, a provider of customer experience management solutions in North America, has released the second edition of its Emerging Experience study today in partnership with QSR Magazine. The report, Next-Gen Restaurant Experiences: The Rise of Innovative Locations, is focused on how technology is impacting the customer experience for multi-location QSR brands.

"We have been closely monitoring the latest trends in the technology and new prototypes launched by Quick Service Restaurants since the pandemic," says Laura Livers, Chief Revenue Officer at Intouch Insight. "This year, through our Emerging Experiences study, we wanted to dig deeper into the current performance of these prototypes and technology as compared to traditional experiences."

Driving Speed Improvements

The rapidly evolving quick service sector has seen many brands invest heavily in technology-enabled prototypes to enhance both in-person and digital experiences. This year's study highlights innovative brands that have incorporated features like mobile kiosks, improved drive-thru, AI-powered technology, innovative kitchens, and more to elevate the customer experience.
 

Taco Bell, Checkers & Rallys, bartaco Share the Stories Behind Their Award-Winning Technology Transformations

The results show that innovation experience overall scores outperformed legacy experiences in 7 out of 10 brands’. Some of the key findings of the study include:

• 3 out of 4 Innovation Experiences received higher overall satisfaction scores compared to their legacy counterparts.
• Technology innovations drove speed improvements for digital orders placed for pickup.
• 3 out of 4 innovation experiences' overall order accuracy scores outperformed the legacy experiences. 

“The data suggests that customers have a preference for innovative experiences,” says Livers. “As growth in these digital channels continues to surge, creating consistency across the varied customer engagement points will be critical for success. The brands who measure, learn, and pivot quickly, will be the brands who ultimately come out on top.”

Download the full study here: https://hubs.ly/Q02tjNSr0