News Briefs

Today, Withe, the on-demand video interview and virtual hiring event platform that aims to solve volume hiring challenges for enterprise hospitality staffing and recruiting teams, announced the close of its $1.1M USD pre-seed round, led by San Francisco-based Focal. Withe’s SaaS platform is designed for enterprises that hire hundreds to thousands of people at the same time, such as staffing and recruiting teams in the tourism and hospitality industry. With the funds, the company is planning on further expanding its technical team and building its roadmap, alongside its first enterprise customer, Fortune 1000 industry leader, Trueblue, as a design partner.

“Today, it simply takes too long to get qualified candidates in front of great companies. What we’ve created in Withe is a platform that benefits both recruiters and candidates by providing them with an on-demand and seamless experience,” said Daniel Shalinsky, CEO and co-founder of Withe. “This funding will propel the next phase of Withe by enabling us to continue to hire the right people while we expand further into new markets,” said Shalinsky.

Withe reduces interview time by 82%, providing enterprise hiring teams with seamless scheduling and better utilization of their most valuable resource: time. Industry leaders who rely on Withe for virtual hiring fairs experience notable decreases in time-to-hire and improved efficiencies across the board.

It’s no secret that today’s market is competitive when it comes to hiring the best talent swiftly. With post-pandemic recovery efforts and the North American spring and summer tourism season upon us, hospitality brands are looking to fill hundreds, sometimes thousands, of positions at the same time—more rapidly than ever. Withe is confident that its platform will be turnkey for the industry’s volume hiring needs in 2023 and beyond. 

Wendy's and Google Cloud announced an expanded partnership to pilot an artificial intelligence (AI) solution, Wendy's FreshAI. The technology has the potential to transform Wendy's drive-thru food ordering experience with Google Cloud's generative AI and large language models (LLMs) technology.

Demand for Drive-Thru

With 75 to 80 percent of Wendy's customers choosing the drive-thru as their preferred ordering channel, delivering a seamless ordering experience using AI automation can be difficult due to the complexities of menu options, special requests, and ambient noise. For example, because customers can fully customize their orders and food is prepared when ordered at Wendy's, this presents billions of possible order combinations available on the Wendy's menu, leaving room for miscommunication or incorrect orders. Google Cloud's generative AI capabilities can now bring a new automated ordering experience to the drive-thru that is intended to enhance the experience that customers, employees and franchisees expect from Wendy's. As HT reported last month, one Wendy's franchise, Wenspoke, is expanding its use of AI in the drive-thrus.

"Wendy's introduced the first modern pick-up window in the industry more than 50 years ago, and we're thrilled to continue our work with Google Cloud to bring a new wave of innovation to the drive-thru experience," said Todd Penegor, President and CEO of the Dublin, Ohio-based QSR. "Google Cloud's generative AI technology creates a huge opportunity for us to deliver a truly differentiated, faster and frictionless experience for our customers, and allows our employees to continue focusing on making great food and building relationships with fans that keep them coming back time and again."

Pilot Near HQ

In June, Wendy's plans to launch its first pilot of Google Cloud's AI technology in a Columbus, Ohio-area, Company-operated restaurant, using those learnings to inform future expansions to more Wendy's drive-thrus. The pilot will include new generative AI offerings, such as Vertex AI and more, to have conversations with customers, the ability to understand made-to-order requests and generate responses to frequently asked questions. 

This will all be powered by Google's foundational LLMs that have the data from Wendy's menu, established business rules and logic for conversation guardrails, and integration with restaurant hardware and the Point of Sale system. By leveraging generative AI, Wendy's seeks to take the complexity out of the ordering process so employees can focus on serving up fast, fresh-made, quality food and exceptional service.

Today's update builds upon Google Cloud's and Wendy's long standing partnership to enhance the Wendy's restaurant experience. Since 2021, Wendy's has leveraged Google Cloud's data analytics, AI, machine learning (ML), and hybrid cloud tools to make it faster, easier, and more convenient for customers to access the brand.

As part of a national effort to raise awareness and offer expert insights, Denny's is kicking off a series of summits focused on how companies and individuals can better manage and improve their mental health and wellness.

The first summit is taking place on April 22 at the HPAC Theater in Spartanburg, S.C. The summit will be free to the public and attendees can participate in-person or virtually.

"Denny's has always been committed to feeding people's bodies, minds, and souls, and this summit series perfectly aligns with our holistic approach to wellness," said Kelli Valade, CEO of Denny's. "The COVID-19 pandemic has placed the topics of mental health and personal well-being front and center. Now is the time to think about how we can bring our whole selves to all facets of our lives, including the workplace."

The summit keynote speaker is Dr. Daniel E. Dawes, Senior Vice President for Global Health and Executive Director of the Institute of Global Health Equity at Meharry Medical College. Dawes will discuss the importance of addressing mental health equity and the path forward to achieving a healthier society. Other nationally recognized panelists include:  

• Dr. Shaneeta Johnson, a surgeon, clinician, educator, and researcher at Morehouse School of Medicine and Senior Fellow in Global Health Equity at the Satcher Health Leadership Institute
• Dr. Monique May, a board-certified and licensed family physician best known as the "Physician in the Kitchen"
• Dr. Bennie L. Harris, Chancellor of the University of South Carolina Upstate
• Sharon Lykins, Denny's Vice President of Product Innovation

"Mental health and wellness significantly impact the quality of life of individuals, families, and communities across the Upstate region and beyond," said USC Upstate Chancellor, Bennie L. Harris, Ph.D. "We are thrilled to join forces with a global leader like Denny's to address one of the most critical public health issues of our time."

Journalist Roland S. Martin will moderate two panels, "Mindful Eating," which will address the connection between food and wellness, and "Wellness at the Workplace," which focuses on mental health at work.

A second mental health summit will be offered on October 10 in Nashville, Tennessee.

The Kraft Heinz Company (“Kraft Heinz” or the “Company”) unveiled HEINZ REMIX™, the first customizable and IoT-enabled digital sauce dispenser to launch that allows consumers to personalize their own flavor creations. Developed in record speed – 6 months from initial brief to the physical product – with over 200 potential sauce combinations, HEINZ REMIX is the latest innovation from the Company’s foodservice or “Away From Home” (AFH) division, which is a key growth platform as outlined in the Company’s long-term strategy.

HEINZ^® is no stranger to unique sauce combinations that satisfy fans’ cravings & needs (hello, MAYOCHUP^®!). Now, HEINZ REMIX is taking personalized sauces to new heights, creating a first for the sauce and foodservice category. The free-standing machine is touchscreen operated, enabling consumers to first select from a range of “bases” – currently HEINZ Ketchup, Ranch, 57^® Sauce, and BBQ Sauce – then personalize further with one or more “enhancers” – currently Jalapeño, Smoky Chipotle, Buffalo, and Mango – at their preferred intensity level (low, medium, high).

“As a company, we’re transforming through innovation by making bigger, more intentional bets to fuel our growth and create new experiences for consumers,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz. “HEINZ REMIX is a great example of this consumer-first approach to innovation. We’re changing the game for foodservice operators and sauce lovers - dipping will never be the same. With HEINZ REMIX, it’s more than a sauce dispenser; it’s an insights engine and business model enabler that will help Kraft Heinz understand and respond to consumer trends and flavor preferences in real-time. Who knows – maybe our next new sauce combination will come from a superfan using HEINZ REMIX!”

Kraft Heinz will debut HEINZ REMIX at the 2023 National Restaurant Association Show in Chicago (May 20-23, 2023), with plans to pilot the innovation with restaurant operators in late 2023 to early 2024.

“The launch of HEINZ REMIX is a first for the sauce category and foodservice industry,” said Peter Hall, President, U.S. Away from Home, Kraft Heinz. “It’s a great example of how we’re leveraging culinary insights and category knowledge to drive greater value for our customers and consumers. Our ambition is to be the leader for taste, flavor and experience anywhere you’re eating, and we’re delivering on that goal with category leading innovations like HEINZ REMIX.”

As Kraft Heinz continues on its journey to lead the future of food, the Company is focused on creative disruption across the entire organization, breaking down siloes to cultivate collaboration, reimagine product development, and utilize digital capabilities to accelerate the pace of innovation.

Global payments provider Elavon has partnered with The Digital Line (TDL) on a voice-activated solution for the hospitality industry. The solution – Audico – utilizes the Amazon Alexa device to deliver a variety of voice-driven services. Elavon is the exclusive payments provider for the Audico solution in hospitality, globally.

Hemlata Narasimhan, Elavon Merchant Services President in Europe, says, “Virtual assistant technology is the future of hospitality, and we’re thrilled to be powering the payments behind Audico. This is all about improving the customer experience, and a large part of this is seamless payments. We’re pleased to be partnering with Amazon’s approved partner The Digital Line to make this happen.”

Audico is unique in the UK market, and has already been implemented at the world-famous Ascot Racecourse in Southeast England, where premium customers can call for betting services, order food and drinks, and purchase merchandise from their private boxes all with a few simple words to Alexa. The audible command is then relayed to staff as a Card Not Present transaction, and payment is made using a pre-determined account preference such as a credit card.

Audico is also being explored as a room service solution in hotels, and in premium hospitality areas at other venues and stadiums, as well as providing a landmark series of services in the health care industry.

George Vaughan, The Digital Line’s CEO, says, “This partnership represents a unique opportunity for two recognized brands to collaborate on initiatives that will revolutionize multiple business verticals, including hospitality, venues and health care, delivering a level of digital transformation not seen before.”

The Wendy's Company announced a new partnership with Pipedream, a hyperlogistics company, to pilot its underground autonomous robot system with the goal of delivering digital food orders from the kitchen to designated parking spots in seconds, for faster and more convenient pick-up experiences. As the first quick service restaurant (QSR) to pilot this cutting-edge technology, the partnership marks another bold step for Wendy's in driving industry innovation as it strives to serve digital-forward customers with greater ease, speed and accuracy.

"We know that serving orders quickly and accurately leads to increased customer satisfaction," said Deepak Ajmani, U.S. Chief Operations Officer, The Wendy's Company. "Pipedream's Instant Pickup system has the potential to unlock greater mobile order speed of service and accuracy, enabling us to consistently deliver hot and fresh Wendy's products to our fans."

Pipedream's technology is designed to make digital order pick-up fast, reliable and invisible. By connecting the Wendy's kitchen to an Instant Pickup portal positioned outside the restaurant, this first-of-its-kind delivery system is designed to provide digital customers with a fast and convenient pick-up option without having to leave their car and increase efficiencies for restaurant crew members by streamlining digital order pick-up points. The technology uses autonomous robots to transport meals underground and deliver at the car-side Instant Pickup portal.

"At Wendy's, we are consistently innovating to meet our customers however they choose to engage with us," said Matt Spessard, Senior Vice President and Global Chief Technology Officer, The Wendy's Company. "As mobile ordering preferences increase, we're thrilled to be the first quick service restaurant to partner with Pipedream, leveraging their unique delivery technology and system with the goal of reinventing digital pick-ups to bring more Wendy's to more people as quickly and efficiently as possible." 

"We're proud to partner with an iconic, innovative brand like Wendy's to bring the future of mobile order pick-up to the quick service industry," said Garrett McCurrach, CEO, Pipedream. "By solving order handoff, the final leg of the digital experience, our Instant Pickup technology allows Wendy's restaurant team members to focus on what matters: serving delicious, high-quality food and connecting with customers in this digital-first world."