Winning the Business of Repeat Customers

Repeat, loyal customers are critical to the bottom line. It requires considerably more work (and cost) to obtain new consumers than to bring back existing ones. In this Thought Leadership interview, executives from Task Retail Technology and Paytronix answer HT’s questions about how loyalty is changing, or not, based on consumer values. They discuss how technology can be used to engender loyalty, and how brands can manage the massive amount of loyalty-centric data available to them.