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03/07/2019

Why Digital Signage is a Hit in Hospitality

Digital signage plays a key role in enhancing the guest experience in hospitality venues.

In hospitality, guest experience is everything. Hotels, restaurants, holiday resorts and other hospitality venues bolster their reputation by delivering an unforgettable guest experience. In today’s tech-driven world, digital signage plays a key role in enhancing the guest experience in hospitality venues. Here’s why…

Digital signage has become a hit in the hospitality industry for one simple reason… guests expect it! Today’s customers seek out hospitality venues that offer tech-driven experiences.

For example, a recent study shows that 55% of travelers would be more likely to stay at a hotel that offers digital self-check-in kiosks. As a result, 51% of hotels now offer or plan to add digital kiosks to enhance the guest experience.

It’s the same story in the restaurant trade, with 30% of guests saying that digital menus have a direct influence on their purchase of menu items.

Across the industry, guest perceptions of hospitality venues dramatically alter when digital signage is used. Guests perceive venues to be technologically advanced, forward-thinking and luxurious.

The Secret to Digital Signage Success in Hospitality
Digital signage is a powerful and highly valuable asset for hospitality venues, and the secret to its success is how it’s used.

According to industry research, hospitality venues use digital signage in five key ways to enhance the guest experience.

  1. Digital signage used to make an impression

Digital signage delivers an extraordinary first impression that can change guest perceptions.

Using hotels as an example, guests will form an opinion of a hotel within 10 minutes of arrival. Incorporating digital signage displays throughout a hotel helps to create an extraordinary first impression, with guests perceiving a hotel to be modern and luxurious. The same is true for restaurants, spa facilities and other hospitality venues.

  1. Digital signage as self-service kiosks

Digital self-service kiosks have enhanced the guest experience across the hospitality industry.

Digital self-service kiosks have revolutionized the hospitality industry, speeding up all kinds of processes. Digital signage has been instrumental in the way guests order food at restaurants, check-in and check-out of hotels and more, all of which enhance the guest experience.

  1. Digital signage for wayfinding

Directing guests to amenities immediately makes them feel comfortable in their surroundings. Guests want to be able to navigate hospitality venues with ease. Digital signage represents a much more attention grabbing and powerful directional system, especially in hotels and spa resorts.

  1. Digital signage for multilingual communication

For hotels in particular, guests arrive from all over the world and digital signage enables multilingual communication on another level. Everything from checking in, checking out, finding local restaurants, ordering a taxi, viewing event information and more is possible in any language with digital signage.  

  1. Digital signage as menu boards

Restaurants are increasingly using digital signage to display menus.

Digital signage has transformed the way restaurants and bars display menus. With 74% of restaurant goers making an easy to read menu their top priority, digital menu boards deliver crisp, clear images of menu items that make them look truly mouth-watering.

Industry research shows that digital menu boards help customers order more quickly, significantly reducing waiting times and delivering an enhanced experience for all restaurant guests.

Digital signage will continue to be a hit in hospitality

The impact of digital signage across the hospitality industry has been immense. The value and power of digital signage benefits guests and hospitality providers alike, which is why it will continue to be a hit for hotels, restaurants, resorts and other hospitality businesses.

Digital signage is the driving force behind a new era for the hospitality industry, delivering incredible guest experiences, which improve the image of the hospitality sector. Rather than getting left behind, many hospitality venues are responding to the stats that show digital signage is important to guests.

The response is a positive one, representing a bright future for digital signage and the hospitality industry.  

Daniel Waldron

Head of Content at Armagard, Daniel has authored high-profile blogs on the latest topics and trends across the digital signage industry. Daniel’s content features in Digital Signage Today, AV Magazine and more, offering thought leadership, commentary and insights on all things Digital Signage.