News Briefs

For the third year in a row, White Castle earned the Great Place to Work  Certification. The awarding of the certification is based solely on the thoughts and opinions of current White Castle team members.

The awarding of the certification is based solely on the thoughts and opinions of current White Castle team members.

White Castle is a 102-year-old family-owned business that carries on the traditions of its storied past. Founder Billy Ingram built White Castle on the premise that "Happy employees make happy customers." A commitment to team member centric policies has led to a track record virtually unheard of in the industry, including:

The Home to Happy Employees

• More than 1 in 4 of the company's 10,000 team members have worked at White Castle for 10 years or more.
• Nearly all 450 of White Castle's regional directors, district supervisors, general managers, and operations leadership team members started their careers behind the counter at White Castle.
• Each year White Castle inducts a new class to the 25 Year Club. The celebrated club has welcomed more than 2,200 team members.

"Our team members and their passion set us apart as a family owned business with a heart for hospitality", said John Kelley, chief people officer and fourth-generation family member.  "Their commitment inspires us as we continue on our quest to feed the souls of craver generations everywhere."

Great Place to Work^® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. This year, with a higher participation rate compared to last year, 80% of White Castle team members said it's a great place to work – 23 points higher than the average U.S. company. The team member survey also invited comments. 

According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company's profits and have a fair chance at promotion.

For electric vehicle owners in British Columbia, Tim Hortons is now fueling road trips in more ways than one.  The company has announced the expansion of its electric vehicle charging station pilot launched earlier this year in Oakville, Ontario, by unveiling six new charging stations at restaurants throughout  British Columbia.

Tim Hortons announced the pilot in February in an effort to study the technology, its usage and opportunities.

"We have been thrilled with the results of the pilot so far.  Usage of the charging station in Oakville has surpassed our expectations and we received many calls with requests to expand the pilot," said Paulo Ferreira, Senior Director, International Strategic Restaurant Design and Building Standards, Tim Hortons. "With more than 3,300 eligible restaurants across the country, we continue to look for opportunities to expand the pilot and contribute to the EV infrastructure."

The BC expansion, supported by the Province of BC's Community Charging Infrastructure Fund and Koben Systems Inc. (KSI), placed charging stations strategically in Nanaimo, Langford, North Vancouver, Burnaby, Abbotsford and Coquitlam to create paths within the province, allowing guests to travel from restaurant to restaurant strictly on electric power.

Tim Hortons offers charging stations as a courtesy to guests at six locations.  As of March 31st, 2013, Tim Hortons had 4,288 system-wide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. 

Panda Express announces the launch of Panda Rewards, its first points-based national rewards program.

It utilizes a personalized points-based system that rewards members with ten Panda Points  for every dollar spent on qualifying purchases. Once 200 Panda Points have been accumulated, guests can start redeeming their favorite Panda menu items. Each month, guests' first qualified purchase will unlock a surprise Good Fortune Gift ranging from bonus points to special discounts or even free food, along with a unique digital fortune cookie message to be collected. Panda Rewards members will also receive a birthday gift of their choice.

"Sharing good fortune is an important value at Panda, and we are delighted to launch our first rewards program nationwide as a heartfelt expression of gratitude towards our loyal guests for their continued support throughout the years," said Andrea Cherng, Chief Brand Officer at Panda Express. "We look forward to engaging our guests in a playful and meaningful journey of good fortune as they collect unique prizes offering exceptional value every time they dine at Panda."  

The more Panda Points members accrue, the better the rewards options. The rewards range from a free upgrade to a premium entrée, a free drink of choice to even a free Family Meal. Guests have a personalized experience to choose their preferred reward from multiple options. What's more, Panda Points do not expire unless there are no qualifying purchases in 12 months.

Panda Rewards members can earn and redeem Panda Points when ordering through the Panda Express mobile app or the PandaExpress.com website, in-store, or the drive-thru. Those ordering online that have logged in as a Panda Rewards member will automatically receive Panda Points for their purchase. For in-store and drive-thru orders, guests can easily access and present a QR code in the mobile app for a Panda associate to scan. Alternatively, guests can also enter a unique rewards code found on their receipt from an in-store order that can be entered in their account up to seven days from purchase in the app or online to earn Panda Points on that purchase.

Wendy's and Google Cloud announced an expanded partnership to pilot an artificial intelligence (AI) solution, Wendy's FreshAI. The technology has the potential to transform Wendy's drive-thru food ordering experience with Google Cloud's generative AI and large language models (LLMs) technology.

Demand for Drive-Thru

With 75 to 80 percent of Wendy's customers choosing the drive-thru as their preferred ordering channel, delivering a seamless ordering experience using AI automation can be difficult due to the complexities of menu options, special requests, and ambient noise. For example, because customers can fully customize their orders and food is prepared when ordered at Wendy's, this presents billions of possible order combinations available on the Wendy's menu, leaving room for miscommunication or incorrect orders. Google Cloud's generative AI capabilities can now bring a new automated ordering experience to the drive-thru that is intended to enhance the experience that customers, employees and franchisees expect from Wendy's. As HT reported last month, one Wendy's franchise, Wenspoke, is expanding its use of AI in the drive-thrus.

"Wendy's introduced the first modern pick-up window in the industry more than 50 years ago, and we're thrilled to continue our work with Google Cloud to bring a new wave of innovation to the drive-thru experience," said Todd Penegor, President and CEO of the Dublin, Ohio-based QSR. "Google Cloud's generative AI technology creates a huge opportunity for us to deliver a truly differentiated, faster and frictionless experience for our customers, and allows our employees to continue focusing on making great food and building relationships with fans that keep them coming back time and again."

Pilot Near HQ

In June, Wendy's plans to launch its first pilot of Google Cloud's AI technology in a Columbus, Ohio-area, Company-operated restaurant, using those learnings to inform future expansions to more Wendy's drive-thrus. The pilot will include new generative AI offerings, such as Vertex AI and more, to have conversations with customers, the ability to understand made-to-order requests and generate responses to frequently asked questions. 

This will all be powered by Google's foundational LLMs that have the data from Wendy's menu, established business rules and logic for conversation guardrails, and integration with restaurant hardware and the Point of Sale system. By leveraging generative AI, Wendy's seeks to take the complexity out of the ordering process so employees can focus on serving up fast, fresh-made, quality food and exceptional service.

Today's update builds upon Google Cloud's and Wendy's long standing partnership to enhance the Wendy's restaurant experience. Since 2021, Wendy's has leveraged Google Cloud's data analytics, AI, machine learning (ML), and hybrid cloud tools to make it faster, easier, and more convenient for customers to access the brand.

Hooters of America is launching a new virtual food court with multi-concept ordering functionality.

The virtual food hall is now live for customers in 196 markets nationwide. At launch, the first three virtual concepts being offered include Chase Elliott’s Chicken Tenders, Hootie’s Burger Bar with a full line of cheeseburgers and hamburgers with all the toppings and Hootie’s Bait & Tackle, a seafood eatery. 

Powered by Olo, customers can order from a variety of meal options in one basket, one transaction at checkout through a single delivery service. The new on-demand technology solution also allows cost and efficiency controls that the restaurant concepts can pass along to customers.

• 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.

 

“Partnering with Olo means we can offer our customers a quicker, easier and cost-saving virtual experience – plus it’s something for everyone in a family or friend group,” said Marc Butler, senior vice president of strategic planning / off premise, Hooters of America. “Building a digital marketplace is essential in today's restaurant world. This new platform allows us to give our virtual concepts life beyond the delivery apps. Customers can directly place online orders for carryout, or if they want the convenience of delivery, we can provide that without the hassle and added cost of going through the delivery apps.”

In the coming months, the portal will expand with the launch of a mobile app and additional concepts and more meal options.

Thanx expands its partnership with Olo Inc., an open SaaS platform for restaurants, and its debut of Olo Connect. Olo Connect is a growing ecosystem of integrated technology and service partners that are primed to deliver a best-in-class dining experience powered by the Olo platform. The program will allow mutual Thanx customers to benefit from an even deeper technology integration and enhanced partnership.

When Thanx and Olo partner together, restaurants can take advantage of Olo's Order, Pay, and Engage solutions, and can also gain access to Thanx’s guest engagement platform, mobile apps and front end web design for ordering, which are purpose-built for driving customer loyalty and retention. Thanx and Olo’s joint solution allows restaurants to drive more direct orders and maintain the critical ownership of guest data and relationships in the fight against third-party channel convenience.

• 71% say the ability to integrate with other systems is driving their POS purchase decisions, according to HT’s2 2023 POS Software Trends Report.

The Olo Connect program partnership formalizes the relationship Thanx and Olo built through the year. Shared customers enjoy many benefits from the seamless integration, including 40% faster launch timelines and 10x more loyalty sign ups. Many brands that optimize with Thanx’s front-end ordering solution, powered by Olo digital ordering on the back-end, see 85% cart conversion from ordering landing pages while first-party digital revenue outpaces third party revenue 2:1.

Some current shared customers include Union Square Hospitality Group, Velvet Taco, and Kneaders Bakery and Cafe.

With broader access to Olo resources and support as an Olo Connect Gold Partner, shared customers will have the ability to adopt Thanx innovations that span non-discount rewards to proprietary credit card tokenization to automatic enrollment of 100% of digital customers into loyalty. The Olo Connect partnership also reinforces Thanx’s commitment to their focus on building the most robust technology integration ecosystem in the loyalty space.