Walt Disney World to Test Facial Recognition Tech at Magic Kingdom

In a recent blog post, Walt Disney World said it would be testing facial recognition technology.

"We're always looking for innovative and convenient ways to improve our Guests’ experience—especially as we navigate the impact of COVID-19. With the future in mind and the shift in focus to more touchless experiences, we’re conducting a limited 30-day test using facial recognition technology (length of test subject to change)," the post said.

According to the company, the technology captures an image of a Guest’s face and converts it into a unique number, which is then associated with the form of admission being used for park entry.

The post also provided a convenient "What to Expect" series of steps. They are outlined here for convenience:

Step 1: Enter the Facial Recognition Technology Test Lane

When you’re ready to enter the park, simply enter the lane designated for the test program.

Step 2: Remove Accessories, But Keep Your Face Covering in Place

Please take off any hats, visors or sunglasses before you approach the facial recognition test zone. Your face covering must remain on at all times.

Step 3: Face the Camera

Once in the facial recognition test zone, stand facing the camera and then position your valid park admission or MagicBand close to the scanner to activate the technology. The technology will capture an image, which will be converted into a unique number that will be associated with your valid ticket media.

You’re All Set!

If you return to Magic Kingdom park during our limited-time test, consider entering using the same designated entry points. Re-entering through the same lanes helps us better understand how the technology works.

Important Details

• The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect Guest information from unauthorized access, disclosure, use and modification. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.
• Images and the associated unique numbers captured for this technology test will be discarded within 30 days after the test concludes. We will not share the images and unique numbers captured for this test with third parties.
• Participation in this test is optional and limited. Guests who have valid theme park admission and a Disney Park Pass reservation may use another line for park entry.