A new association has opened its virtual doors.
Making its debut is The Virtual Restaurant Association (VRA), a Florida-based non-profit with the purpose of qualifying virtual restaurant companies to protect Consumer, Driver & Restaurants - Health, Safety & Profits.
According to a statement, VRA will focus on providing free memberships to virtual restaurant companies that have displayed a focus on:
- Health & Safety
- Brand Integrity
- Intellectual Property
- Restaurant Profitability
Virtual restaurants have been a lifeline for many restaurant owners who had to shut down physical locations or limit dining to curbside and takeout only during the pandemic. The VRA says, "the number of unsafe and copy-cat brands has flooded the market with consumer doubt and unhealthy sanitation practices."
The non-profit says it will consistently review new and existing Virtual Restaurant companies and provide free memberships based on pre-determined criteria. Over the coming months The Virtual Restaurant Association will elect and announce its board members and begin taking applications from potential member companies and restaurant groups.
For more information, visit: VirtualRestaurantAssoc.Org