News Briefs

There is nothing better than going to the mountains with someone who knows the place inside and out. That's why today Vail Resorts announced My Epic Assistant, a new technology within the My Epic app providing mountain information at guests' fingertips – anytime, anywhere. Powered by advanced AI and resort experts, My Epic Assistant will be available for the 2024/25 season to answer questions about Vail Mountain, Beaver Creek, Breckenridge and Keystone. Vail Resorts plans to expand the technology to additional resorts in future seasons.

"For more than a decade, we have been committed to improving the guest experience through the use of innovative technology," said Chris Smith, chief information officer at Vail Resorts. "With the recent advancements in AI, we see an opportunity to provide real-time guest service so skiers and riders can navigate their day at our mountain resorts with confidence, efficiency and ease."

Whether looking for the latest snow conditions, or on-mountain support with rentals and lessons – guests can simply open the My Epic app and use My Epic Assistant to point them in the right direction. No need to stand in line to get questions answered or call for help. The moment a question comes to mind, guests can ask My Epic Assistant so they can quickly get back to enjoying their day on the slopes.

Why It Matters?
Vail Resorts is launching My Epic Assistant as part of its ongoing investments to help all guests – new and returning – feel welcome at its resorts. My Epic Assistant will offer skiers and riders an easy-to-use place to ask questions, feel confident in the responses they receive, and then make the most out of their experience skiing and riding.

This latest My Epic app enhancement follows Vail Resorts' introduction of Mobile Pass and Mobile Lift Tickets this season. This new technology innovation allows guests to skip the ticket window and buy their Pass (or lift ticket) online, then activate and store it in the My Epic app on their phone, and scan at the lifts hands free using Bluetooth technology designed for low energy use. Mobile Pass and Mobile Lift Tickets eliminate the need to visit the ticket window and over time will reduce the waste created by plastic cards and RFID chips. The My Epic app also features lift line wait times, interactive trail maps, real-time mountain conditions, personalized stats, and more, making it a one-stop resource for skiers and riders.

In future years, Vail Resorts plans to significantly expand the My Epic Assistant technology to provide proactive, personalized recommendations and reminders based on an individual's unique itinerary and preferences, as well as offer always-on booking and itinerary support.

How Will It Work?
Using the My Epic app, guests can ask My Epic Assistant their resort and mountain questions for immediate assistance, 24/7.

My Epic Assistant will support inquiries from a wide variety of topics like mountain conditions, general resort information, resort and on-mountain activities, ski and ride school and rental support, dining options, parking and much more. Here are a few examples:

"What runs are groomed today?"
"What are the conditions on-mountain?"
"What time is Ski and Ride School drop off?"
"What are the lunch options on mountain?"
"Where can I get rentals?"
"What is the closest parking lot to get to the mountain?"

Any guest using My Epic Assistant may also choose to connect with a live resort expert by chat or phone. More details regarding My Epic Assistant's year-one functionality will be released before the start of the 2024/25 winter season.

When and Where Will It Launch?
My Epic Assistant will be available to guests logged into the My Epic app in time for the 2024/25 winter season for questions about four Colorado resorts: Vail Mountain, Beaver Creek, Breckenridge and Keystone. The company has plans to expand the technology to additional resorts in future seasons. 2024/25 Epic Passes are available to purchase on epicpass.com.

Domino's Pizza Inc. introduces its new and improved loyalty program. 

Domino's Rewards offers loyalty members even more opportunities to earn and redeem points across its corporate and franchise store locations. Domino's enhanced rewards program allows customers to:

• Earn points for less
  • Loyalty members will now earn 10 points on every order of $5 or more
• Redeem points for even more menu items – and earn free Domino's after just two orders
  • Members can redeem a variety of points for more menu items:
    • 20 points: A free dipping cup, a 16-piece order of Parmesan Bread Bites or a 20 oz. drink
    • 40 points: An order of Bread Twists or Stuffed Cheesy Bread
    • 60 points: A medium, two-topping pizza; pasta; Oven-Baked Sandwich; or a 3-piece order of Chocolate Lava Crunch Cakes
• Earn more rewards
  • Loyalty perks are now even better, as members will have exclusive access to member-only deals, special discounts and opportunities to earn bonus points!

"We are thrilled to give the brand's loyal customers additional ways to earn free Domino's items more often," said Mark Messing, Domino's vice president of digital experience and loyalty. "At a time when most brands are scaling back their loyalty programs and making it more difficult to earn and redeem points, Domino's is doing the opposite. We want to make it easier to reward our customers and give them more options so they can get rewarded faster."

Marketing a LTO 

From now until Oct. 22, 2023, rewards members can take advantage of a limited time offer to redeem 20 points for a free order of Domino's new Pepperoni Stuffed Cheesy Bread, which is normally a 40-point redemption, in celebration of the product's recent launch. 

Newport Hospitality Group (NHG), a premier hotel development and management company, has enhanced its long-time partnership with SalesAndCatering.com by transitioning its portfolio of hotels to the cutting-edge  STS Cloud platform. Successfully upgrading 22 properties to the cloud-based version of STS will make it easier for the group to manage multiple properties from a single platform and provide a unified view to streamline processes, improve service quality, and ultimately increase revenue.

The move to STS Cloud will bring about a range of benefits to Newport Hospitality Group, from improved operational efficiency and sales management to enhanced decision-making capabilities, increased productivity, and cost savings. Additionally, the cloud-based nature of STS Cloud means access from anywhere at any time on any device. This flexibility can significantly enhance the productivity of Newport Hospitality Group's staff, as they can access necessary information and perform tasks even when they are away from their desks. Furthermore, as a cloud-based solution, STS Cloud eliminates the need for hardware and software maintenance. 

The ease of the transition to the cloud has allowed Newport to focus on delivering unparalleled excellence to their guests while benefiting from the extended features of the sales and catering tool. Newport Hospitality Group's Corporate Director of Sales Development, Cynde Pritchard, praised the team's hands-on approach: "STS Cloud emerged as the ideal solution for Newport Hospitality's portfolio of top-rated hotel brands. Rick and the STS team have been incredibly responsive and hands-on throughout the transition process. They've worked closely with each manager,  making custom adjustments to meet Newport Hospitality's specific needs. Our ongoing partnership with them is a true testament to the trust and strong working relationship we’ve built over the years, and we  look forward to many more years of success to come."

STS Cloud's experienced support, affordability, and advanced functionality were key factors in Newport Hospitality Group's decision to elevate its long-term partnership with the hospitality technology company. Ryan Hamilton, Co-Founder of SalesAndCatering.com, emphasized that STS Cloud offers hotels all the most desirable features without the high price tags associated with systems of this caliber. "Our platform is as affordable as it is exceptional," he said. "From managing group sales and event bookings to tracking customer preferences and generating detailed reports, STS Cloud provides an all-in-one solution for hoteliers — at a fraction of the cost. The seamless multi-property transition to our cloud solution for Newport Hospitality Group demonstrates the effectiveness of integrating powerful technologies to drive operational excellence and meet the evolving needs of hoteliers."

MGM Resorts International has partnered with the Southern Nevada Water Authority (SNWA) to incentivize residential water conservation for its more than 50,000 employees in Southern Nevada. Through a $500,000 grant to the SNWA Water Efficiency Improvement Fund, MGM Resorts employees will earn additional rebates when they take advantage of existing SNWA water savings programs that target residential water conservation.

"In light of my pledge to the CEO Water Mandate and commitments to water stewardship in the community, I'm proud to announce a half-million-dollar grant that will educate and empower our employees to make a meaningful impact on water conservation," said Bill Hornbuckle, CEO and President of MGM Resorts. "We're committed to understanding and addressing local water challenges, and this initiative reflects our dedication to community involvement and water sustainability."

• Driving Change: The Triple Bottom Line of Hotel Sustainability

The program will educate employees on and enhance existing SNWA incentives for the Water Smart Landscapes Rebate, the Smart Irrigation Controller Rebate and the Smart Leak Detector Rebate. It will also provide employees who request them with a water conservation retrofit kit that reduces indoor water use, making incentives available to apartment dwellers and non-homeowners. Launching on World Water Day, a video training course assigned to all Southern Nevada employees will outline the severity of the area's water crisis, the areas in which MGM Resorts is helping and amplify the existing incentives programs provided by the SNWA.

SUSTAINABILITY FOR THE PLANET

Sustainability matters to today's consumers and restaurant operators. Two out of three (66%) consumers surveyed feel it’s important that restaurants are open about their practices to limit food waste. According to the National Restaurant Association’s annual What’s Hot Culinary Forecast, sustainability will continue to influence menus and how restaurants make decisions. 

In its Global Water Policy, MGM Resorts commits to investing in water saving measures and encouraging its stakeholders, including employees, to conserve water at work and home.

"MGM Resorts continues to demonstrate its commitment to water efficiency within its resort operations, saving billions of gallons over the past decade," said John Entsminger, SNWA General Manager. "As the largest employer in Southern Nevada, MGM Resorts is taking meaningful action through this grant to encourage more of its employees to participate in effective water conservation programs that enhance the long-term sustainability of our community."

Other notable water-related actions by MGM Resorts:

• First gaming company and Las Vegas-based company to endorse the CEO Water Mandate
• Nearly 14 billion gallons of water saved between 2007 and 2022 due to conservation efforts
• More than 200,000 square feet of grass replaced with desert friendly landscaping
• Saved 70 million gallons of consumptive water use through HVAC optimization in 2023
• Made the 2022 CDP A List for water security

MGM Resorts is focused on creating a more environmentally sustainable future, recognizing that climate change presents significant risks and opportunities to business, people and the planet. The Company has adopted a culture of innovation to reduce emissions and continues to take bold steps towards climate leadership in the industry. Additional information on MGM Resorts' environmental and sustainability efforts can be found HERE.

Shake Shack Inc. has appointed Rob Lynch to the role of Chief Executive Officer and board member, effective May 20. Lynch currently serves as President and CEO of Papa John’s International, Inc. and under his leadership, the company has achieved record global system-wide sales. Lynch will succeed Randy Garutti who will continue as CEO through May 20, which will also be his final day serving on the board, before transitioning to an advisor through the end of this year.

“Rob’s appointment as CEO marks the beginning of our next chapter of growth as we seek to further elevate Shake Shack as a leading global brand,” said Danny Meyer, Shake Shack’s Founder and Chairman of the Board of Directors. “Rob’s deep leadership experience with several well-established global brands will serve us well in executing on our long-term strategic priorities as we enter the next phase of our company’s growth. Rob’s leadership style is also a wonderful fit to advance Shake Shack’s culture of Enlightened Hospitality, and we are thrilled to welcome him to the team.”

"I also want to express my heartfelt gratitude to Randy for the exceptional impact, leadership and dedication he has brought to Shake Shack since its inception as a hot dog cart in Madison Square Park to what it has become today – a beloved brand with over 520 restaurants across the world. Randy’s commitment to this brand for over 20 years, including during this time of transition, will be an enduring part of Shake Shack’s success story.”

Industry Vet with QSR Experience

Lynch is a highly-experienced restaurant operator. Under his leadership of Papa John’s global system-wide sales topped$5 billion across approximately 5,900 units. Lynch was President of Arby’s with more than 3,400 restaurants across eight countries, where he led operations, marketing, culinary, development and digital transformation, resulting in strong global system-wide sales growth and corporate profitability.  Lynch previously served as Arby’s Brand President and Chief Marketing Officer. Prior to joining Arby’s,   Lynch served as Vice President of Marketing at Taco Bell. He has over 25 years combined experience in the QSR and consumer packaged goods industries and has also held senior roles at HJ Heinz Company and Procter & Gamble.

ParTech, Inc. (PAR), announces that A&W Restaurants, Inc. has chosen PAR Data Central’s  for Enterprise Reporting and Analytics.

In a move that highlights A&W's commitment to technological advancement and operational excellence, the chain known for its signature root beer and classic American fare has embraced PAR Data Central's powerful reporting engine. This transformative collaboration underscores A&W's dedication to leveraging cutting-edge solutions to drive growth and innovation across its organization.

• 83% say using data to understand guest preferences and behavior is impacting POS upgrade decisions in 2024, according to HT’s 2024 POS Software Trends Survey

“A&W has grown to need an extra layer of insights across the organization that is maintenance-free, reliable, accurate, and fast,” said Brett Allan, Senior Director of IT and Analytics at A&W Restaurants. “PAR Data Central's Enterprise Reporting & Analytics module allows us to get a high-level picture for our Restaurant Support Center to understand what factors are driving the business.”

This milestone also highlights A&W's role as a valued customer of both PAR Brink POS  and PAR Data Central, illustrating their embrace of the Operator Cloud concept. By seamlessly integrating these solutions, A&W maximizes operational efficiency and gains actionable insights into key metrics, setting a new standard for excellence in the industry.

Betsy Schmandt, President and Chief Operating Officer of A&W Restaurants, expressed her enthusiasm for the collaboration, stating, "With Data Central, we are equipped to unlock new opportunities for growth and innovation based on robust, data-driven insights. This partnership exemplifies our commitment to providing our teams with the most advanced tools available in the industry."

With PAR Data Central, A&W Restaurants is poised to drive informed decision-making, optimize operations, and enhance customer experiences, solidifying their position as a leader in the restaurant industry.

PAR Technology and A&W Restaurants come together to enhance customer experiences by seamlessly integrating PAR Brink POS and PAR Data Central. This "better together" approach exemplifies the effectiveness of PAR's unified commerce solutions, liberating businesses from system complexities, fostering innovation, and emphasizing PAR's commitment to customer success.

Founded in 1919, A&W has more than than 900 locations in the U.S. and Asia.