Unlocking ROI: Balancing Customer Experience with Business Enhancement

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2019 CUSTOMER ENGAGEMENT TECHNOLOGY STUDY

Unlocking ROI: Balancing Customer Experience with Business Enhancement
08/19/2019

Hospitality leaders have come to recognize that technology is an integral component for creating exceptional guest service and memorable experiences. The effective deployment of technology is now judged against multiple factors including: Does it successfully delight customers, increase efficiency, inspire loyalty, and generate profits? 

Digital has become ubiquitous, but digital for digital’s sake is not enough. As a part of any business strategy, it must solve a problem and yield returns — this can only happen with thoughtful application. This report explores not only what consumers want when it comes to technology rollouts but how hotels and restaurants are faring so far in meeting consumer expectations. 

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*Sponsors: Comcast Business, Hotel Technologies

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