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Two out of Three Hotel Guests Prefer Text Messaging

10/8/2015
Text messaging can be an effective platform for hotels to increase guest satisfaction and collect valuable data. Despite the simplicity of SMS technology, deploying a text engagement solution requires a robust and feature-rich platform that is purpose-built to drive sustainable operational improvements. In this Executive Insight Q&A, the CEO of Benbria Corporation, Andrea Baptiste, provides best practices for text and mobile engagement success. Sponsored
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