Turning Guest Data into Marketing ROI

Guests offer a huge opportunity for potential spending. Restaurants need a combination of vision, technology, and analytics to fully tap into that potential. Unfortunately, many operators stumble over how to best uncover and leverage the opportunities that are available to them.  In this Q&A, Hospitality Technology speaks to Lee Barnes, the head of data insights from Paytronix to uncover key tactics for turning guest data into actionable strategies. Sponsored.