Trump Tackles Revenue Management in Atlantic City

Trump Entertainment Resorts implements Rainmaker's revolution SM Product Suite of revenue management modules to maximize profitability at the Trump Taj Mahal, the Trump Plaza and the Trump Marina in Atlantic City, NJ.

Says Dan Skodol, director of revenue management, Atlantic City for Trump Entertainment Resorts, "The Rainmaker system assists in setting room rates and comp hurdles based on a comprehensive profile of each guest. This enables us to increase profitability by recommending optimal room values for each segment."

Skodol also noted that an important advantage of the revolution Revenue Management Suite is that all recommendations are subject to Trump corporate oversight to ensure the correct room value designations are consistently applied to its guests.

"Trump Entertainment Resorts currently operates one quarter of all the hotel rooms in Atlantic City," says Skodol. "Optimizing the revenue generated by those rooms is essential, which is why we are utilizing the revolution system. It is the only revenue management solution on the market so precisely geared to gaming properties."