Tackling Big Data Before It's a Big Problem

More than 40% of hotels say they have little to no maturity around the use of big data. In restaurants, HT’s research shows that analytics ranks as the most important technology of 2016, but restaurants have yet to investing in it. It’s clearly a complex area that’s outpacing the industry’s ability to keep pace. In this Thought Leadership, experts in the field of data analytics for guidance weigh in on how hospitality can tackle its big data problem.