News Briefs

SalesAndCatering.com and Cloudbeds have announced a two-way integration that will empower hotels, resorts, and conference centers to optimize hotel group sales and event management.  By combining Cloudbeds' innovative property management system (PMS) with STS Cloud’s robust event management and sales capabilities, hoteliers can prevent overbookings, optimize room and event inventory, and deliver personalized service to win more deals.

The integration enables hotel staff to manage every aspect of group and event bookings, from room blocks to event contracts, while automatically syncing data with Cloudbeds in real time. Sales managers can easily create and manage contracts, banquet event orders (BEOs), and special requests from any device, enhancing both the guest experience and hotel efficiency. By automating many of the time-consuming aspects, like room block management and rate tracking, hotel teams can operate more efficiently,  maximize revenue from group stays, and focus on creating exceptional guest experiences.

“Efficiency is a key factor in maximizing hotel group sales and meeting revenue,” said Ryan Hamilton, Co-founder of STS Cloud. “We designed STS Cloud to streamline every part of the sales process—from pipeline management and group block creation to event orders and digital contracts. Our integration with Cloudbeds takes this a step further by allowing sales teams to check room availability and automatically sync room blocks directly into the PMS. This seamless connection not only saves time but also boosts productivity, enabling teams to focus on closing deals and enhancing overall hotel operations. We prioritize quality partnerships and are excited to build a strong relationship with Cloudbeds.”

The key features of the STS Cloud and Cloudbeds partnership include:

• Seamless integration:  Room block and rate information will flow effortlessly from STS Cloud into Cloudbeds' Property Management System (PMS), while STS Cloud will simultaneously pull real-time inventory, pickup, and room rates from Cloudbeds, ensuring hotels maintain accuracy and efficiency in managing their bookings.
• Efficient event management: Event planners and sales teams can easily create and manage contracts, banquet event orders (BEOs), and special requests directly from their mobile devices, enabling personalized service for every event.
• Revenue optimization: The platform offers robust tools to upsell additional services such as catering, banquet services, and amenities, helping hotels increase revenue from group bookings.
• Flexible deployment options: STS Cloud supports both SaaS and on-premise deployment, providing hotels of all sizes with a solution that fits their unique needs.

“Our collaboration with STS Cloud creates a powerful solution for hotels,” said Richard Castle, Co-Founder of Cloudbeds. “We share a common belief in user-friendly design, advanced functionality,  and expert customer support, which makes for happier, more efficient hotel staff. This two-way integration optimizes group sales and event management. We look forward to growing this partnership to drive even more value for our customers.”

Mark Shambura has joined Panera Bread as Chief Marketing Officer. Shambura will lead all aspects of marketing at Panera, including Brand Building, Digital & Loyalty, Product Strategy & Consumer Insights. An accomplished marketing leader with broad expertise in the restaurant industry, Mr. Shambura has previously held marketing leadership roles during pivotal growth periods for top brands including Chipotle, MOD Pizza, and most recently Papa Johns.

"Mark brings an impressive background building brands and leading marketing teams for fast-casual restaurants, and we’re thrilled to welcome him to Panera Bread,” said José Alberto Dueñas, Chief Executive Officer. “As Panera continues to evolve our brand, guided by listening to our guests, Mark’s depth of experience and ability will help drive our growth as a brand that serves great food you feel good about eating.”

Shambura previously served as CMO at Papa Johns, where he led a revitalization of the brand by enhancing its iconic “Better Ingredients, Better Pizza” platform, and developing a more modern, innovative omnichannel approach to transform how Papa Johns appealed to both new and loyal consumers. As Executive Director at Chipotle, Mr. Shambura guided the marketing function through periods of both sustained growth and transition, providing leadership over brand strategy, advertising, digital, social, events/sponsorships, promotions, and field marketing, including playing a key role in spearheading its “Real Ingredients” brand strategy.

“I’m proud to join the Panera Bread team and excited to build on the momentum of the brand's transformation as it continues to evolve in service of our guests,” Mr. Shambura said. “Panera propelled and cemented its position at the top of the fast casual restaurant segment through its promise of high-quality ingredients and freshly prepared food, and I’m thrilled to join a highly talented team to help shape its next chapter.”

Prior to his tenure in the restaurant industry, Mr. Shambura gained extensive marketing agency experience, working with a broad array of top global consumer brands for over a decade. Shambura will report directly to José Alberto Dueñas, Chief Executive Officer, and officially assumed the role of Chief Marketing Officer on July 29, 2024.

Hospitality industry veteran Skip Kimpel is tapping his passion for XR (extended reality), AI and next-gen tech to power up Magicgate, an exciting new consultancy laser-focused on bringing the art of the possible to restaurants, hotels and hospitality venues worldwide. 

Focused on personalized experiences and digital transformation, Magicgate provides tailored strategies, VR training, AI-powered solutions, and XR innovations to enhance guest experiences, streamline operations, and drive growth in the rapidly evolving hospitality landscape resulting in operational efficiencies and reducing labor costs.

According to Accenture, 83% of Gen Z expects companies to personalize experiences. They also expect seamless experiences fueled by advanced technologies like AI and ML, while younger Gen A is even more immersed in tech. “Research suggests the newest generations will grow up with the most sophisticated understanding of emerging technologies like AI, AR and VR,” said Kimpel. “It’s time for companies to embrace next-gen tech if they want to win over and stay relevant with future generations.”

Under the Magicgate banner, Kimpel will offer guidance to help organizations navigate increasingly blurred lines between what’s real, what’s virtual, and how these multiverse worlds are becoming ever more connected. “Our approach goes beyond just adopting new tech—it’s about reshaping entire business models,” says President and CEO, Skip Kimpel. “We help companies stay ahead of digital disruption by offering tailored strategies that combine XR, AI, and more to deliver real business value.”

Key Offerings:

• Custom Strategy: Tailored roadmaps for XR, AI, spatial computing, metaverse and other disruptive technology integrations.
• XR Solutions: XR strategy from immersive customer experiences to advanced training techniques.
• VR Training & Onboarding: Reduce learning curves, ensure employees are job-ready faster. Minimize travel costs, particularly for global organizations.
• Remote AR Support & Maintenance: Procure AR solutions to enhance real-time remote support, allowing technicians to overlay digital instructions onto physical objects in real time.
• AI-Powered Innovation: Discovery, procurement and implementation of AI / ML tech, like predictive analytics, chatbots, and business operations including the use of advanced Computer Vision.
• Digital Twins: Optimize facility management, enhance guest experiences, and improve sustainability by providing real-time data on operations, predictive maintenance, and personalized guest services.

“We’ve tapped Skip’s expertise to help navigate the training processes into the VR world,” added Cam Crowder, Former Franchise Owner, Tim Hortons. “We see the potential of positive ROI - and it will be an absolute game-changer.”

According to Zarnik and EHL Hospitality Insights, the global market for smart hotel technology alone is projected to reach $24.46 billion by 2027, driven by the adoption of AI, XR, IoT, and other innovative solutions. And according to QSR Magazine and Mordor Intel, AI is rapidly transforming the restaurant sector, with the market for AI-powered solutions expected to reach $49 billion by 2029, up from $9.68 billion in 2024.

“There’s no doubt XR and AI will transform hospitality,” commented Michael Cohen, Managing Partner, Growth Advisors International Network (GAIN). “Skip is already a go-to source for organizations looking to navigate this world, so this represents a natural next step for him, and a big win for the industry at large.”

“We’ve seen XR adoption start to transform industries like aerospace and healthcare” said John Cunningham, COO of the VR/AR Association. “Hospitality is the next horizon, and this consultancy - with Skip at the helm - will help accelerate the industry.”

Sapia.ai, a provider of AI-driven recruitment solutions, launches  Live Interview , a tool designed to simplify interview scheduling for hourly hiring. With a focus on ease of use, Live Interview  makes scheduling as intuitive as booking a restaurant - especially benefiting store managers overseeing hourly workers.

Building on Sapia.ai’s Smart Interviewer  platform, which automates the screening & assessing of candidates, Live Interview™ enhances the interview process, offering more personalization, intelligence, and efficiency at a critical hiring stage. Integrated with Applicant Tracking Systems (ATS) like Workday, SAP SuccessFactors, and iCIMS, Live Interview  supports bulk scheduling without relying on external calendars, ensuring managers can focus on people, not logistics.

"Our mission is to humanize hiring while driving efficiency," says Barb Hyman, CEO of Sapia.ai. "While AI simplifies screening, the human interview remains pivotal. With Live Interview™, users can add a personal touch, like sharing values or introducing themselves via video - bringing personalization to scale for high-volume hiring."

Following the success of Talent Hub, which reduced recruiter workloads by aggregating candidate data and cutting clicks by 90%, Live Interview™ extends Sapia.ai's commitment to delivering intelligent, user-centric solutions. Leading brands such as Woolworths Group and Starbucks have already experienced the impact, reporting Net Promoter Scores (NPS) exceeding 80 for improved candidate and hiring manager experiences.

Live Interview™ is now available via the Sapia.ai platform

In the third quarter of 2024, Square completed a significant infrastructure shift, creating a best-in-class commerce platform with leading payments and ordering capabilities for sellers. The new platform fundamentally changes how the company builds products and will provide expanded commerce capabilities like Pre-Auth and Bar Tabs to sellers of all sizes across verticals in the U.S.

Square’s new order-based infrastructure is designed to help sellers grow their business by enabling them to complete a sale anywhere and anyhow, which allows them to run an efficient operation that delights customers and gives sellers time back.

• 84% of survey participants plan to add new functionality, features, or modules to their current POS software, according to HT's 2024 POS Software Trends Survey

“We are thrilled that sellers in the U.S. are now on the new Orders Platform, which is currently in general availability. This is a key unlock for innovation and we expect this will accelerate product velocity going forward,” said Saumil Mehta, Head of Product for Square. “With the Orders platform, Square will be able to provide more checkout flexibility to sellers - whether their customers are seeking to order ahead, open a bar tab or set up a subscription, sellers using Square will be able to offer more options to capture sales across their businesses.”

To learn more about Square’s latest offerings, visit www.squareup.com.