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Rita's Manages Growth with New Software

Rita's Water Ice, the largest Italian Ice concept in the nation, announces that it is employing a geoVue software solution to enhance strategic growth.

"Using geoVue, we can address strategic growth initiatives with confidence," says Jim Rudolph, chairman of the board and chief executive officer of Rita's Water Ice. "Our partners appreciate geoVue's location optimization solution because it enables transparent decision making and drives maximum store revenues without cannibalizing sales."

The number of franchise agreements awarded by Rita's has doubled from 109 in 2005 to 219 in 2006 and the company plans on awarding 400 new franchise agreements and opening 135 new stores in 2007.
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